In the B2B sector, data-driven approaches such as predictive maintenance are becoming increasingly important. They offer companies the opportunity to proactively manage maintenance processes, minimise downtime and improve customer satisfaction. As experts in B2B digital transformation, we help companies implement data-driven solutions that enable efficient optimisation of service processes by analysing sensor data and user behaviour. Technologies such as Databricks for data analytics, Celonis for process automation and Salesforce for service call communication and coordination play a central role.
Analysing sensor data to predict maintenance needs
B2B companies that operate complex machines and systems depend on the continuous availability of their technical infrastructure. Unexpected failures can result in costly downtime. Predictive maintenance uses sensor data to proactively prevent these failures. Databricks enables organisations to analyse large amounts of sensor data in real time. By detecting patterns and anomalies in the operational data, potential faults can be identified early and maintenance can be planned in advance.

For B2B companies, this means that their mission-critical systems are significantly more reliable. TOWA's consulting services focus on the optimal use of existing sensor data and its integration into a central analysis platform such as Databricks. Whether sensor data is already being collected or new IoT infrastructures need to be introduced, TOWA can help with strategic planning and implementation.

Automate service processes for greater efficiency
In B2B organisations, service and maintenance processes are often complex and require the coordination of multiple departments and resources. This is where Celonis comes in, a powerful platform for optimising and automating processes. With Celonis, B2B companies can transparently map their service processes and identify bottlenecks or inefficient workflows. As soon as Databricks detects an anomaly in the sensor data, Celonis can automatically generate maintenance orders and schedule technicians.
We help companies to structure their service processes optimally and to automate them with the help of Celonis. This includes analysing existing workflows, identifying opportunities for automation, and implementing solutions that minimise unnecessary manual intervention. By automating these processes, B2B companies not only gain efficiency, but also the opportunity to improve service levels and reduce operating costs.

Customer-oriented communication through SalesforceCustomer-oriented communication through Salesforce
In the B2B space, seamless communication between service departments and customers is critical to ensuring customer satisfaction and building long-term relationships. Salesforce provides a comprehensive CRM solution that enables you to send automated notifications to internal service personnel or external customers as soon as a service need is identified. This ensures that service calls are coordinated and performed in a timely manner, minimizing downtime and strengthening customer relationships.
By integrating Salesforce into the maintenance process, we offer B2B companies the ability to streamline the entire communication flow. Service requests and processes can be seamlessly controlled and monitored through Salesforce, increasing internal efficiency while proactively informing the customer. Salesforce's strength lies in its ability to process data from multiple sources - such as Databricks and Celonis - and deliver the right information to the right people at the right time.
The bottom line: Optimized Maintenance for Maximum Efficiency and Customer Satisfaction
For B2B companies, predictive maintenance is an important step in optimizing operations and increasing customer satisfaction. We offer customized solutions based on the combination of Databricks for sensor data mining, Celonis for process automation, and Salesforce for service communication. Together, these tools automate maintenance processes and make service calls more efficient.
Our consulting approach is designed to help B2B companies by first analyzing their business processes and then implementing the appropriate technologies based on those processes. TOWA ensures that data, automation and communication are perfectly aligned so that companies not only benefit from greater operational efficiency, but also meet and exceed customer expectations.
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