Transformation & Digital Execution Consulting

In today's dynamic business world, it is critical for hidden champions to overcome the execution gap. This gap occurs when strategic visions are not translated into operational actions, threatening competitiveness. For innovation leaders, the execution of clearly articulated and focused strategies is of paramount importance.

Our consulting services start here by developing realistic and feasible solutions that can be put into practice immediately. We focus on ensuring that every action directly supports strategic goals. Through interdisciplinary collaboration between strategists, business consultants, and IT experts, we ensure comprehensive solutions.

We also ensure that business and IT work hand-in-hand to implement projects without delay. Strict project management and continuous stakeholder alignment ensure that everyone is on the same page and that projects are implemented efficiently.

As your transformation partner, we rely on close collaboration and extensive stakeholder involvement. We engage all relevant departments - from the C-suite to the teams. This broad involvement creates a solid foundation for the success of your digital transformation.

We also foster cross-functional collaboration between departments such as marketing, sales, and IT. This networking ensures that all aspects of your strategy are considered.

Our approach starts with high-level roadmapping that translates your strategy into concrete programs and projects. This results in interdisciplinary execution teams that report regularly to steering committees and ensure that progress is continuously monitored.

Implementation involves all the necessary skills. We manage or integrate your internal teams as well as existing service providers and our own teams to ensure seamless collaboration and successful implementation.

Every digital transformation starts with changing customer needs and new market dynamics. Companies need to adapt their strategies and find new ways to manage touchpoints and channels. Customers expect not only better products and services, but also world-class digital solutions and seamless communications. Digitization is raising the bar and forcing companies to stay competitive.

These changes bring new business needs that must be translated into IT requirements. But there is often a gap: business and IT speak different languages. This is where we come in.

We understand both worlds and bring them together. Our team understands both business and IT and translates business requirements into clear IT solutions. Our goal is to unite business and IT so that your customers receive the best possible service. Our expertise ensures that your digital solutions meet both technical requirements and customer needs.

We understand the unique needs and challenges of the B2B sector. Our deep expertise enables us to quickly identify and realize the potential of your business, both on the top line and the bottom line. Our experience enables us to find the right levers and implement effective solutions that drive your business forward. To do this, we typically look at the following three dimensions

• Improving efficiency and performance: We optimize your processes and operations to increase your company's efficiency and performance, so you can conserve resources and achieve your goals faster.

• Creating value for customers and reaching new customer groups: We focus on creating real value for your customers, increasing customer satisfaction, and helping you reach new audiences or grow existing customer relationships.

• Customer Centricity and Digital Operational Excellence: Our approach puts the customer at the center and emphasizes quality of execution to achieve your business goals.

Hoval, a global leader in heating and air conditioning technology, faced a critical challenge in its digital transformation: the lack of a unified digital marketing strategy. Particularly difficult was the decision between centralized and decentralized content development to ensure both global consistency and local relevance. The challenge was to develop a flexible and efficient strategy that balanced these requirements. To this end, we successfully implemented several consulting projects, including

• Strategy Development: A clear marketing strategy was developed that supports Hoval's global vision while allowing for regional adaptations. This strategy strikes a balance between central control and local flexibility.

• Content Service Hub: A centralized content service hub was established to provide high-quality, consistent content and enable local teams to adapt it to specific market needs.

• Pilot campaign: A pilot campaign was conducted to validate the new structure, serving as a proof of concept while creating room for improvement.

Lenzing, a global leader in wood-based fibers, faced the challenge of implementing a comprehensive digital transformation in marketing. The goal was to create a consistent digital customer experience that integrates and optimizes all touchpoints along the customer journey. Our consulting services included

• Strategic consulting: We developed a holistic digital marketing strategy that is aligned with the company's overall goals and addresses all audiences. This strategy provides the foundation for a consistent and personalized customer experience across all digital channels.

• Program Management: As a digital general contractor, we took over the management of all marketing projects. This included coordinating the various marketing activities and ensuring smooth implementation across all channels.

• Marketing Stream Management: We manage various implementation streams, including the annual and sustainability reports, the development of the new website and the ongoing management of social media. These measures ensure consistent brand communication and strengthen Lenzing's digital presence.

As part of the long-term corporate strategy for 2030, we supported BTV in its comprehensive digital transformation. Based on this vision, several programs and projects were defined to significantly advance BTV's digital transformation.

First, we conducted a comprehensive analysis and evaluation of BTV's entire digital presence. All customer-facing touchpoints were carefully examined to identify weaknesses and opportunities for improvement.

Based on these findings, we defined targeted implementation projects to drive BTV's digital transformation. These included the implementation of a new, user-friendly website, the development of service platforms, and the optimization of digital marketing and sales.

These measures not only enabled BTV to improve its customer interactions, but also to make its internal processes more efficient in order to meet the demands of the digital future. We have been and continue to be a key partner in supporting BTV on its journey to digital excellence.

In the face of economic challenges such as recession, declining number of orders and increasing pressure to go digital, one thing is clear: the party is over. In our OMR Masterclass 2024, our founder Matteo Ender and partner Manuel Kuhn present the B2B Marketing & Sales Playbook - a strategic guide with seven success factors that are crucial for your business success.

From account-based marketing to social selling and digital self-service platforms: Learn from best practices and real-world use cases how to optimize your customer journey and drive sustainable revenue. A must-watch for B2B decision makers and marketing professionals.