B2B conversion rate optimization (CRO) includes the analysis, design and optimization of your existing B2B store or marketplace. The aim is to increase the conversion rate and thus generate more sales and leads. We support you in identifying barriers that could prevent your customers from making a purchase or contacting you. Together we will find effective solutions to overcome them.
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Targeted optimization
Tailor-made adjustments lead to higher conversions and long-term growth. Whether in the store, the marketplace or on your website - we help you to increase inquiries and sales.
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Expert analysis
Our experts use in-depth analyses to identify optimization potential. These potentials are directly converted into concrete proposals and prioritized according to the MoSCoW or Impact-Effort method.
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Holistic approach
In our analysis and development of measures, we integrate not only common usability patterns and a view of accessibility, but also facts learned from user psychology.
User-centric design
With a focus on the needs of your B2B customers, we design intuitive user experiences that lead to higher conversions.
Services at a glance:
Analysis of existing data
Usability tests and heat maps
Persona-based design
A/B testing for optimal user interfaces
Using psychological influences
We understand the behaviour of your B2B customers and use insights from user psychology, among other things, to optimize conversions in a targeted manner.
Some aspects at a glance
Color psychology and visual stimuli
Convincing call-to-actions & UX wording
Confidence-building elements and social proof
Accessibility and inclusion
Ensure that your B2B offer is accessible to all users and thus increase your conversions.
This includes, for example
WCAG-compliant design
Accessible content and navigation
Multilingual support for international customers
We accompany you from analysis to continuous optimization
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Analysis
Analysis of the status quo based on various factors: structure, usability, content, design, SEO and SEA. On this basis, we ensure that the optimization potential includes the entire user journey.
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Identifying the barriers
Recognizing barriers that prevent potential customers from making inquiries or completing a purchase.
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Strategy development
Development of a strategy to improve the conversion rate based on the analysis results.
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Implementation & personalization
Implementation of the developed strategy to increase the conversion rate. We pay attention to the individualization of the user experience in order to increase the probability of conversions.
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Testing & Optimization
After implementation, performance is continuously monitored using target-based tracking. Hypotheses are evaluated using A/B testing in order to make ongoing optimization as effective as possible.
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Training courses and workshops
Providing know-how and training for your team on the internal implementation of optimization strategies and the correct analysis of data.
Let us increase your conversions