Master the Channel shift to digital Sales Channell

Composable Commerce is an innovative approach to e-commerce that enables companies to flexibly design their digital sales platforms. By integrating individual components - for example, as a microservice or packaged business capability - companies can respond quickly to changes and demands. According to Gartner, this trend is critical to the future of e-commerce. The key benefits of composable commerce are

• Flexibility and adaptability: Companies can customize their e-commerce platforms and respond quickly to market changes, reducing dependency on a single vendor.

• Customer centricity: Customer loyalty and satisfaction are improved through tailored customer experiences, as the platform can be customized to meet individual customer needs.

• Cost and time efficiency: Implementing new features requires less effort, resulting in faster time to market and reduced costs.

• Scalability and future-proofing: Platforms can be scaled up or down as needed, making them future-proof and adaptable as technology evolves.

We offer comprehensive B2B commerce services to support your digital transformation. Our expertise ranges from consulting to implementation to deliver customized solutions that meet the exact needs of your business. Our services include

• Tech Consulting: We provide technical guidance on selecting and implementing the best technologies and strategies for your B2B commerce platform.

• Solution Design: Our IT architects design customized solutions to meet your specific requirements.

• E-commerce Implementation: We handle the complete implementation of your e-commerce platform to ensure seamless and efficient integration with your existing back-end systems.

• Customer Journey Design: We design the customer or buyer journey to provide an optimal user experience and increase conversion rates.

• CRM & Marketing Automation: Our CRM and marketing automation solutions enable you to create personalized marketing campaigns that increase sales and grow your customer base.

Our tool stack includes a select portfolio for B2B commerce. We help you implement your digital business strategies with sound advice, thoughtful choices, and customized solutions. We help you select the right solution. We can also help you with different IT architectures and data integration approaches:

• Best-of-breed for greater flexibility and adaptability: Spryker and Emporix allow for customization and have strong B2B capabilities for a powerful platform that best meets your specific business needs.

• Best-of-Suite for greater efficiency and speed: Pimcore and Salesforce offer integrated solutions that provide all necessary commerce functionality from a single source to reduce complexity. With out-of-the-box solutions, projects can be implemented faster and time to market can be accelerated.

• Integration expertise: Our expertise in integrating PIM (Pimcore, Akeneo, ...), CMS (Storyblok, Pimcore, ...), DAM (Scaleflex, Pimcore, ...) and ERP (SAP, Microsoft, Infor, ...) using API or data integration layers such as Lobster, Mulesoft or SymfonyAPI Platform ensures that all systems work together seamlessly.

It is critical to have a partner who can adapt to your needs. Our engagement types fit seamlessly into your structure and provide the support you need. From inspiration to pilots, transformation to outsourcing, we adapt our services and work closely with you to achieve your goals. We strive for long-term partnerships and provide ongoing support along the way. Our engagement types include

• Inspiration: We work with your team to develop initial approaches that take advantage of current trends and best practices in e-commerce.

• Safari: A multi-day deep dive into a specific topic, providing in-depth insights and actionable recommendations.

• Pilot: We help you pilot new communications strategies or technologies to validate their effectiveness.

• Transformation: We design holistic programs that integrate your internal expertise and service providers to support a comprehensive transformation.

• Retainer (Business Process Outsourcing): As your long-term partner, we take over the ongoing planning, control, implementation and optimization of your commerce platform, allowing you to focus on your core business.

• Dedicated Team: Whether onshore, mixed-shore or near-shore, we provide dedicated teams for the duration of your transformation.

Meusburger Georg GmbH & Co KG is a global market leader and manufacturer of standard components for tool and mold making, serving more than 24,000 customers worldwide. As part of the replatforming project with TOWA, the system landscape was redesigned to create a seamless customer experience.

The goal was to combine the customer account, web shop, website and configurators into a single front end, setting a new standard in B2B commerce. Highlights of the case include

• Seamless customer experience: Integration of customer account, web shop, website and configurators into a single frontend for a unified user experience.

• Digital services: Introduction of modern digital services such as complaint management, CAD integration and document management to improve customer service.

• Agile Development: Utilized the agile Scrum methodology with two agile teams and a UX team to efficiently meet project requirements.

• IT Architecture: Implementation of the Spryker platform and integration of Crossbase PIM, Infor LN and Microsoft Dynamics CRM for a scalable and secure system landscape.

• Change Management: Developed a key user structure and phased rollout to drive adoption of the new solution and ensure a smooth transition.

Renowned eyewear brand Silhouette was faced with the challenge of transforming its business model from a traditional dealer relationship to a direct-to-consumer approach, including e-commerce. In doing so, Silhouette had to look closely at customer journeys and the associated journey management and marketing automation. To make this transformation a success, we were brought in as consultants to provide comprehensive support at both the technology and business levels. Three highlights of the project

1. Market and customer research: We conducted extensive market and customer research to identify end-customer needs and derive requirements for the new direct-to-consumer approach. This laid the foundation for a focused digital strategy.

2. Vendor selection: Based on the identified requirements and in alignment with the existing IT infrastructure, we helped Silhouette select the appropriate vendors to implement marketing automation and other digital solutions.

3. Implementation of marketing automation solution: Our team oversaw the implementation of the marketing automation solution, including system integration and rollout. This solution enabled Silhouette to efficiently manage its customer journeys and align its marketing processes with its new business goals.

MeinArztbedarf is a leading online medical supplies retailer specializing in B2B customers. TOWA helped MeinArztbedarf migrate from WooCommerce to Shopify Plus to maximize growth potential and optimize the user experience. The focus was on an improved technical infrastructure and a streamlined shopping experience. Highlights included

• Migrating to Shopify Plus: Moving from WooCommerce to Shopify Plus to overcome technical hurdles and create a more robust infrastructure.

• Optimized user experience: Design and user experience based on best practices to increase conversion rates.

• Seamless PIM Integration: Integration with existing PIM system (Plytix) for seamless transfer of product database.

• Internationalization: Multi-store architecture enables expansion into new markets such as Italy and France.

• Fast implementation: End-to-end replatforming in less than 10 weeks through close collaboration and use of Shopify Plus.