Marketing Automation with Salesforce Marketing Cloud

We know your needs. Not only because we use Salesforce every day, but also because we have helped many customers find the right solutions for their business. Our approach is personal, solution-oriented, and efficient.

What makes us Salesforce experts:

• Our long history of solving complex CRM problems

• Our user-centric mindset and understanding of business models

• Our attention to detail and a team that understands and implements your business processes end-to-end.

As a Salesforce partner, we help you tailor your Customer360 view specifically to your B2B requirements. The Salesforce Customer 360 platform enables you to obtain a unified view of your customers by linking all departments and data.

With our expertise as a Salesforce implementation partner, we support you in laying the foundation for seamless collaboration between sales, marketing, and service:

• Sales optimization: We create a comprehensive overview of all leads, accounts, and opportunities to optimize your sales processes. This enables your team to better manage complex sales cycles and build long-term customer relationships.

• Targeted marketing: We support your marketing teams in tailoring campaigns to the needs of your business customers. By using precise data on your campaigns, we help you use your budget efficiently.

• Effective service management: We ensure that your service team has access to relevant customer information at all times. This enables them to respond quickly and effectively to inquiries and increase customer satisfaction.

Salesforce Marketing Cloud has been named a leader in the Gartner Magic Quadrant for Multichannel Marketing Hub (MMH). MMH technologies enable companies to orchestrate customer communications across multiple channels, including websites, mobile, social media, email, and more. Salesforce offers advanced features for customer profile management, segmentation, campaign and message control, and execution in B2B and B2C environments.

Salesforce Marketing Cloud stands out for its comprehensive personalization, data analysis, and AI-powered customer engagement capabilities. With Data Cloud, Salesforce unifies customer data from different clouds to enable a better understanding of customers and create personalized customer journeys. Thanks to strong partnerships, such as with Snowflake, Salesforce offers comprehensive integrations and continuously expands the possibilities for multichannel marketers with innovative solutions such as generative AI.

Our services provide you with comprehensive support before, during, and after the implementation of Salesforce Marketing Cloud. Before implementation, we advise you on your requirements and develop customized solutions that are optimally integrated into your existing Salesforce platform whether Sales, Service, or Commerce Cloud. We ensure smooth data integration and system integration to guarantee consistent, cross-channel customer communication.

After implementation, we can take over campaign management as a managed service if desired. From content creation and automation to complete configuration, we take care of all the details so you can focus on your core business. This includes designing and optimizing workflows and complying with data protection guidelines such as the GDPR. After implementation, we also offer ongoing support and optimization of your campaigns through comprehensive analytics and dashboards.

Efficient processes are crucial in the IT system landscape, but the requirements are complex and continue to grow. With the help of system integration, different environments—such as for merchandise management systems, CRM, PIM, payment, and many other applications—can be connected and successfully managed.

System integration expertise: System integration enables seamless data exchange. For example, orders are processed automatically and inventory levels are synchronized. Our system integration toolbox includes powerful tools such as Mulesoft, Lobster, Azure Data Factory, and Talend.

API development expertise: Standard solutions are often not sufficient to meet complex business requirements. That's why we develop customized software solutions that are tailored precisely to your needs. Our expertise in API development and API management enables us to build powerful interfaces with REST, GraphQL, and other technologies. These solutions ensure the seamless integration of your systems and data sources.

Salesforce Marketing Cloud Account Engagement (formerly Pardot) is the ideal solution for B2B marketing automation. It was specifically designed to help companies efficiently generate and qualify leads and nurture them throughout the entire purchasing process. Thanks to its tight integration with Salesforce Sales Cloud, Account Engagement enables seamless collaboration between marketing and sales. This is particularly beneficial for companies with longer sales cycles and complex decision-making processes, as it enables them to run personalized cross-channel campaigns while gaining valuable insights into the activities and interests of potential customers.

A particular highlight of Salesforce Account Engagement is its support for account-based marketing (ABM) and extensive analytics capabilities. Companies can gain detailed insights into the pipeline and revenue for target customers and optimize their ABM strategies based on this data. With features such as lead scoring, multi-touch attribution, and predictive analytics, the tool helps maximize the effectiveness of marketing campaigns and increase ROI. This ensures that marketing and sales activities are optimally aligned to promote successful deals.

Daulto GmbH, a leading provider of sustainable heating technology, faced significant challenges: an inefficient sales process without CRM support, manual invoice management that led to errors, and complex order processing that was difficult to orchestrate. To solve these problems, Daulto implemented the Salesforce Customer 360 platform, which enables seamless integration of all business processes. Highlights of our joint project include:

• Integrated sales and marketing CRM: The implementation of Salesforce Sales Cloud and Marketing Cloud optimized the entire lead process. The integrated CRM system enabled more efficient sales cycles and improved collaboration between sales and marketing.

• Seamless invoice management: The integration of Salesforce into invoice management enabled automated and error-free invoicing directly from CRM data. This led to a significant improvement in tracking.

• Optimized order management: The planned introduction of a Salesforce-based order management system will simplify the entire order processing workflow. This includes the seamless integration of warehouse management and field service management.

The renowned eyewear brand Silhouette faced the challenge of transforming its business model from a traditional dealer relationship to a direct-to-consumer approach that included e-commerce. In doing so, Silhouette had to take a close look at customer journeys and the associated journey management and marketing automation. To make this change a success, we were hired as consultants to provide comprehensive support at both the technological and business levels. Three highlights from the project:

• Market and customer research: We conducted comprehensive market and customer research to identify the needs of end customers and derive the requirements for the new direct-to-consumer approach. This laid the foundation for a targeted digital strategy.

• Vendor selection: Based on the identified requirements and in line with the existing IT infrastructure, we supported Silhouette in selecting the right providers for the implementation of marketing automation and other digital solutions.

• Implementation of the marketing automation solution: Our team supported the implementation of the marketing automation solution, including system integration and rollout. This solution enabled Silhouette to efficiently manage its customer journeys and optimally align its marketing processes with its new business goals.

Trotec, a leading provider of professional machines and solutions for air treatment and measurement technology, faced the challenge of successfully implementing the global rollout of Salesforce Marketing Cloud for marketing campaigns after an initial attempt failed and responsibility was transferred to headquarters. Since headquarters was already using SFMC for basic marketing automation and transactional emails, it was decided to use the tool as the central instrument for future marketing automation.

We then developed a comprehensive concept to further develop SFMC as a central platform. The most important use cases for business users were prioritized, while at the same time defining a target vision for the processes and distribution of roles between HQ, business units, and regions. A central element of the solution was the definition of local enablement and global support services to provide optimal support to the regions and strengthen collaboration.

The result was a blueprint for centralized SFMC marketing operations, which included a backlog list of the most important use cases and technical requirements. In addition, a program design and roadmap for the transformation of global marketing processes were created, laying the foundation for successful, long-term implementation.