Your sales team is working on target customer lists that no longer reflect the market for years? Almost every B2B company knows the problem.
Clay is the tool that makes the difference. The platform connects over 200 data providers, AI agents, and its own workflow components into a holistic process that finds, enriches, prioritizes, and transfers your target customers into the systems your sales team works with.
However, technology alone does not solve the daily challenges in sales. What matters is who operates it. The role is called GTM Engineer — someone who understands sales logic and translates it into a technically driven data and process logic. This role is missing in almost every company. TOWA fills this gap.
Access to 200+ data providers and AI agents in a single platform.
How many companies really fit your offer, and how many is your sales team talking to today? Clay answers these questions with data instead of estimates.
Identify accounts: Every company, prioritized according to your ideal customer criteria or as lookalikes of your best customers. You can always see how big your market is and where the next growth opportunity lies.
Enrich contacts: The complete buying center for each account, contact details verified across multiple sources. This way, your team reaches the people who matter with the message that convinces.
Use signals: A suitable account is not yet ready to buy. Job postings, leadership changes, technology usage, website visits: Clay monitors these events and prioritizes accordingly. Your sales team recognizes relevant changes before the competition does.
Your CRM as a Single Source of Truth, without manual maintenance.
How many records in your CRM are complete and up-to-date today? For most DACH companies, the rate is less than half. Clay automatically enriches every account and contact in real time with new leads and regularly in the inventory.
Complete records: If a number of employees, revenue, or a phone number is missing, Clay queries several providers one after the other until the gap is closed. What no database knows, the AI researches on the web. Your sales team works with fields that are filled in, instead of empty placeholders.
Keep data up to date: Job changes, new company locations or anything else. Clay checks your existing records on schedule, corrects outdated data and cleans up duplicates, even over millions of entries. Your CRM no longer ages over time.
Qualify leads immediately: Each new lead is enriched, scored, and routed to the right team upon entry before anyone touches it. From a form with three fields, a complete record with ICP rating is created. Your team calls instead of researching.
Relevant outbound with system.
How many initial contacts by your sales team result in a conversation today? With generic mass emails, the rate is in the per mille range, while personalized and relevant communication is significantly higher. Clay makes the elaborate variant scalable: research and initial contact are automated. Your sales team converts the sales opportunities.
Prioritize target customers: Your sales team no longer works through the list from top to bottom. ICP fit, signals, and role in the buying center result in a score that shows which accounts and leads have the highest closing probability this week. The rest waits until something happens.
Personalize message: AI agents research what makes a message relevant: strategic changes and current projects. This results in texts that are tailored to your market and tone.
Structure approach: Each lead goes through a sequence of multiple touchpoints and channels. Those who respond end up in the CRM, and those who book an appointment appear in your sales team's calendar.
Qualified inbound leads, in minutes instead of days.
A form on your website, a whitepaper download, a webinar registration: What happens to it in the first 24 hours? Within a very short time, the lead loses relevance and likelihood of closing.
Clay starts where the lead is generated. Every source is connected. Three form fields become a complete profile with company size, role, tech stack, and context. The ICP scoring also determines the routing: Automated response or human interaction? Your sales team only sees leads that are worth a conversation.
TOWA is your #1 Clay Solution Partner
Clay is the fastest-growing platform in the sales software sector. In September 2026, the company closed a funding round of 115 million US dollars at a valuation of 7.1 billion US dollars — more than doubling within twelve months. Over 17,000 teams work on Clay, including Siemens, Google, OpenAI, Hubspot, and UPS.
Clay is powerful and demanding at the same time. To get the most out of the technology, you need someone who can do two things simultaneously: understand sales logic and translate it into data and process logic. The role for this is called GTM Engineer, and it is hardly available in the German-speaking job market. As a Clay Solution Partner, we fill this gap precisely: we are GTM Engineers who build, operate, and lead your process to success.
One system, two operating models
You decide who operates the engine. Switching between both models is possible at any time.
Run For You
GTM AI Engine: Pipeline as a Service
TOWA takes over the entire sales process, from strategy, through prospecting, to relevance-based sales communication. You get qualified opportunities transferred to your CRM. Ideal if you need pipeline but have no free resources. If an independent tool decision cannot be made. Or if you first want to see what works in your market before investing in new software.
Run With You
Managed Clay Workspace: Setup & Scale
Clay runs in your own workspace, connected to your systems, with your data. First, we understand your individual requirements: system landscape, sales logic, target customers. Based on this, we build the processes, operate them, and continuously develop them further. Ideal if you want to keep process and data sovereignty and want to establish Clay as a permanent component of your sales.
Learn more about the possibilities with Clay