Product data & media assets combined with PIM & DAM

Fragmented data and media silos hinder agile marketing and global B2B growth.

• Inconsistent touchpoints (customer experience): if the flow of content breaks down, customers see conflicting information. Trust and the willingness to buy decrease measurably.

• Content bottleneck (time to market): manual coordination and processes slow down delivery while competitors conquer new markets and channels.

• Wasted resources (internal efficiency): unstructured processes tie up product, marketing and sales teams in time-consuming searches and coordination.

• Innovation brake (future-proofing): Personalisation, AI and similar technologies require a smooth flow of content and a solid database.

We address gaps in your content supply chain by providing customized solution modules tailored to your specific needs and system landscape. Our services range from strategic consulting to technical implementation.

In today's world, where customers expect seamless, contextual experiences, traditional product information management (PIM) is insufficient. Product experience management (PXM) builds on PIM by transforming structured data into engaging product experiences across all touchpoints. The goal is to present the right information at the right time in the right context in an emotionally appealing way.

• Strategy & Data Model: We collaborate with you to develop a scalable product data model tailored to your markets and target groups. This creates the foundation for consistent, emotional product storytelling.

• Process Design & Governance: We define data-driven processes that ensure high-quality, localized content is delivered at the right time through the right channel. We also establish clear responsibilities.

• Integration & Experience Platform: We build a central product experience platform that connects PIM, DAM, and CMS. By integrating ERP and shop systems, we create an ecosystem that provides personalized, consistent product experiences throughout the entire customer journey while reducing manual effort.

The Premier League: Seamlessly connects product data and media assets for a superior product experience.

• Central ecosystem: We develop a harmonized system landscape for structured product data (PIM) and visual assets (DAM).

• Harmonized workflows: We align metadata, taxonomies, translation, and approval processes between systems.

• Automated content pipelines: We automate the assignment of images, videos, and documents to the correct products and sales channels.

When efficient management and distribution of visual and marketing content is a priority.

• Central asset hub: We implement a "single source of truth" for all media assets that is secure, structured, and easily searchable at any time.

• Intelligent automation: We establish automated workflows for converting media formats (e.g., for the web), AI-supported tagging, and delivery via content delivery networks (CDNs).

• Integration and governance: We integrate the DAM with PIM, CMS, and social media platforms, setting up global media libraries and brand portals.

An integrated PIM and DAM system supplies your commerce and content platforms with consistent, high-quality information, enabling superior digital experiences.

• PIM as the Engine for B2B Commerce: A central PIM is the technical prerequisite for sophisticated shop functions. It allows for precise filtering and searching, detailed product pages, and customer-specific catalogs with comprehensive product information.

• DAM as the source of the customer experience: A central DAM provides your CMS and DXP with brand-consistent media assets. It automates the delivery of the appropriate format for each channel, significantly speeding up content creation.

In collaboration with leading partners such as Akeneo, PIMCORE, and Scaleflex, we can significantly enhance the product experience for your customers.

Use Cases in Commerce

• Faster time-to-market: Accelerate product launches and updates in global markets and channels with centralized data solutions, such as Akeneo.

• Higher conversion rates: Enhance product pages with high-quality assets and rich media using Scaleflex's DAM solutions, which make the purchase decision easier.

Use Cases in the Digital Experience Platform (DXP)

• 360° Brand Experiences: Create consistent product experiences across all touchpoints (websites and apps) with platforms such as PIMCORE.

• Efficient workflows: Eliminate data silos and manual processes to free up internal resources and increase agility.

We use leading technologies that can be adapted to your strategic goals, whether you need an integrated complete solution or a highly specialized "best-of-breed" component.

• Pimcore: The all-in-one platform
  It is ideal for companies that want to consolidate PIM, DAM, CMS, and commerce into a single, flexible, open-source platform to create a central "single source of truth" for the entire company.

• Akeneo: The highly specialized “best-of-breed” solution for PIM

  The first choice if you are looking for a highly specialized PIM/PXM solution that fits seamlessly into your existing landscape of specialized commerce and DAM systems as a composable building block.

• Scaleflex: the highly specialized “best-of-breed” solution for DAM
  It is the optimal choice for companies that need a powerful, dedicated DAM solution to efficiently manage, optimize, and deliver large amounts of image and video data with global performance.

We transformed the global tourism platform with Austria Tourism (24 markets, 20 languages). The main challenge was the efficient management and delivery of large amounts of image and video data to ensure consistent performance worldwide.

• Centralized digital asset management (DAM): Using Scaleflex as the DAM solution, we created a central source for all media assets, enabling more efficient management, optimization, and global delivery.

• Performance and user experience: The cloud-native integration of the DAM ensures the worldwide availability of all assets for fast loading times and an exceptional user experience.

• Modern MACH architecture: We integrated the DAM as a "best-of-breed" component into a future-proof MACH architecture (microservices, API-first, cloud-native, and headless), alongside a headless CMS (Storyblok) and a search engine (Algolia). This setup provides maximum flexibility and scalability, as well as a foundation for future requirements.

We implemented the replatforming of the entire system landscape for global market leader Meusburger to combine customer accounts, the web shop, the website, and the configurators into a single front end. Core task: Creating a central data and media base for a seamless, highly integrated B2B customer experience.

• Central product information management (PIM): Crossbase PIM serves as a "single source of truth" via an API platform for all structured product data fed into the commerce platform.

• Seamless integration: A central API platform at the heart of the architecture ensures smooth data exchange between the PIM, CMS/DAM, ERP (Infor LN), and commerce platform (Spryker), providing a seamless customer experience.