Website Relaunch for optimized lead generation
As a service provider for Supply Chain Discovery, it was important for Scoutbee to set the right course for the website relaunch in terms of concept and content in order to address the desired target groups in the best possible way and to be able to optimally channel inquiries via the website.
2
months
development time
4
websites
on inital launch
1
unified technology
Kick-off Workshop
The main use cases we were able to solve for Scoutbee were the seamless CRM integration into the website and the associated optimized lead management. A holistic website concept was developed for this purpose. The starting point for the project was the joint kick-off workshop with Scoutbee and the TOWA experts. Together with the customer, the functionalities of the websites were developed in workshops and the mandatory requirements were sharpened. To increase visibility, SEO was identified as an important factor and was addressed in a downstream SEO audit.
SEO Audit
Since organic visibility is key in the competition for clicks and customer interest, the SEO audit conducted by our SEO expert Patrick Schmidt was essential. The results were incorporated into both the UX and technical concepts. This ensured that the website was SEO optimized right from the start.
As part of the SEO audit, competitors were analyzed and the most important keywords for Scoutbee were evaluated. This enabled the Scoutbee team to use the right and important keywords when creating new content for the website. Another result of the analysis was an optimal sitemap and information architecture.
Our Design Services
🎬
Concept
Working out all the requirements and translating them into an overall concept.
🎨
Web Design
Development of UX/UI Design
🤹♀️
Design System
Atomic design principle for building the design system
UX & Design
The key facts from the SEO audit could be fully used in the conception process. Based on the personas and the defined target groups including use cases, different user flows were defined and visualized by means of wireframes. In this way, all important aspects of the customer experience could be taken into account in the conception.
Based on the conceptual considerations, the design process was then started. Based on the Scoutbee CI, all necessary components and templates were developed in the design process. Here, a comprehensive look & feel was developed with Figma. For the optimal handover to the development, a style guide was developed which allows the basic atoms of a website to be consistently represented. A big advantage here is the close cooperation between the TOWA design team and the TOWA development team, as shoulder views regarding Feasability can also be seamlessly integrated in the design process.
Storyblok
The product owner translated all functional requirements into user stories and prepared them for the team. Within 4 sprints of two weeks each, the Scoutbee website was programmed using Storyblok. Storyblok is a headless CMS setup with a modern API-first approach. This means that the backend and frontend exchange data (content) via API. Content is transferred to the frontend via API and displayed as styled content in the frontend. The Storyblok backend allows very flexible and granular individual permissions for each user group.
The modern development approach with Storyblok as the backend and Vue3 in combination with TailwindCSS enabled this rapid realization of the new website for Scoutbee in only 4 sprints. From the start of development to the handover to the Scoutbee content team for content maintenance took only 2 months.
Thanks to Storyblok's excellent Visual Editor in the backend, the complete content maintenance for Scoutbee was possible in less than 2 weeks for the languages German and English. The visual editor allows a live preview of the maintenance in the design of the website, as well as easy copying of individual content blocks or entire pages. The translation is possible with a comfortable in-field translation.
MarTech Integration
The core of the website is the presentation of Scoutbee's product portfolio and lead generation modules. For this purpose, Pardot and Salesforce were integrated into the website as CRM. This was integrated for the forms for contact, newsletter registration or lead generation via whitepapers. This gives Scoutbee the ability to channel the leads through different marketing efforts. After submitting the leads, Scoutbee's sales team can directly qualify customer inquiries and optimally channel sales-related inquiries. The CRM system was seamlessly integrated into the frontend via the API.
Our services at a glance
👩🏻💻
Development
Agile product development of the website using Storyblok and Nuxt.js (vue.js)
🦾
Feasability
Technical feasibility study with proof of concept
🚀
SEO Optimization
SEO analysis and optimization to increase performance
🤝
Training
Training and education of the individual departments
💫
Hosting & Deployment
Frontend hosting and CI/CD pipelines
⏱️
Timing
Delivery at a defined point in time
About Scoutbee
Scoutbee provides customers with an AI-powered Supplier Intelligence & Discovery platform to intelligently, quickly and proactively optimize enterprise supply chains.
Visit Scoutbee's website here: www.scoutbee.com
About Storyblok
Storyblok is a headless technology originating in Austria. As a headless CMS, Storyblok is based on the API-first approach and uses modern website technologies. Storyblok is currently listed by G2 as one of the top 3 headless CMS and a Momentum Leader. With the launch of Storyblok V2 in September 2022, the content editor in the backend has been optimized and refined once again, offering content editors more options in their daily work in the Storyblok system.
Find more information about the technology here.
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