Ihr Storyblok the headless CMS System

In a digital world where design, marketing, and technology converge, we create solutions that seamlessly connect disciplines. Our expertise in experience design, web development, and content management ensures that your projects are beautiful, functional, and user-centered. We guide you through the entire process—from analysis to implementation. Our experience in IT project management ensures that your goals are achieved and schedules are met. Our services include:

• Design thinking: the best method for developing solutions that improve business performance, are technically feasible, and, above all, are tailored to your customers.

• Experience Design: combines creative ideas with the economic and technical requirements of your project. This creates digital experiences that have a long-term impact.

• Marketing and technical implementation: With our expertise in SEO, performance marketing, content management, and analytics, we ensure that your digital presence is visible and relevant.

A composable digital experience platform (DXP) with MACH architecture offers a forward-looking solution for managing digital experiences. Its modularity makes it possible to select the best tools for each function and integrate them flexibly. As a headless CMS, Storyblok decouples content creation and presentation so that content can be distributed across different channels.

Advantages of MACH architecture: MACH architecture allows each DXP component to be developed, scaled, and updated independently, enabling companies to respond quickly to technological changes. Microservices promote targeted further development, while API-first ensures smooth system communication.

The ideal combination: By combining a composable DXP with MACH architecture and Storyblok as a CMS, companies achieve high flexibility and can quickly implement innovative solutions—crucial for meeting increasing customer demands.

Today, the demands placed on platforms are more diverse and complex than ever before. The approach of integrating all functions into an all-in-one platform is often no longer sufficient. Instead, we rely on MACH architecture, which combines flexibility and best-of-breed solutions to select the best technologies for specific needs. Our B2B CX MACH portfolio includes leading technologies such as Storyblok, Emporix, Akeneo, and Scaleflex.

Storyblok, a modern headless CMS, enables independent content creation and management, allowing for quick adjustments.

Emporix offers a modular, API-based commerce platform, ideal for complex B2B scenarios with a scalable microservices architecture.

Akeneo's PIM system ensures efficient product data management, guaranteeing consistency and quality.

Scaleflex complements our portfolio with powerful media optimization and management solutions that enable efficient digital asset management and optimized loading times.

The modern approach of MACH architecture promotes agile development through the separation and seamless integration of specialized solutions, supporting innovation and adaptability in a dynamic world. Advantages of the MACH approach include:

• Agility and flexibility: The modern MACH approach promotes innovation and adaptability through microservices and APIs, which enable specialized solutions to be seamlessly integrated and scaled.

• Personalization and user centricity: Headless architecture offers tailored, user-centric experiences by flexibly separating the front end and back end.

• Fast ROI and proven success: Thanks to cloud-native applications and support from SaaS providers, the MACH architecture enables rapid time to market and is used successfully by leading brands such as Netflix, Amazon, and Uber.

• Efficient maintenance and cost reduction: SaaS solutions offer automatic updates and upgrades, which simplifies maintenance and reduces ongoing costs. This frees up resources for continuous development.

Efficient processes are crucial in the IT system landscape, but the requirements are complex and continue to grow. With the help of system integration, different environments—such as for merchandise management systems, CRM, PIM, payment, and many other applications—can be connected and successfully managed.

System integration expertise: System integration enables seamless data exchange. For example, orders are processed automatically and inventory levels are synchronized. Our system integration toolbox includes powerful tools such as Mulesoft, Lobster, Azure Data Factory, and Talend.

API development expertise: Standard solutions are often not sufficient to meet complex business requirements. That's why we develop customized software solutions that are tailored precisely to your needs. Our expertise in API development and API management enables us to build powerful interfaces with REST, GraphQL, and other technologies. These solutions ensure the seamless integration of your systems and data sources.

For Phoenix Mecano's international digital strategy, TOWA developed a scalable headless platform that seamlessly combines brand management, user experience, and product integration:

• Migration to Storyblok (headless CMS):

  The new website is based on Storyblok and Nuxt 3. It features an intuitive interface, modular content structure, and high scalability for markets, languages, and sub-brands.

• Automated product data import:

  Product data from all sub-companies is automatically imported into the CMS and presented in a structured manner in the front end – including variants, documents, and inquiry options.

• Modular multi-brand management:

  Sub-brands and country editorial teams work in a central system – with clear roles, consistent brand management, and maximum flexibility for individual content.

A scalable, brand-compliant digital platform was developed for the international website relaunch of Phoenix Mecano – as the technical and strategic foundation for consistent global brand management:

• Migration to Storyblok:

  The switch to Storyblok as a headless CMS offers flexible, platform-independent content management, enabling faster updates and an improved user experience.

• B2B application:

  A customized B2B application improves digital interaction and efficiency by providing Austria Tourism's business partners with a user-friendly and effective platform.

• Integrated media management with DAM:

  The integration of Storyblok and Scaleflex has optimized media management, enabling seamless management and distribution of digital assets.

We implemented a future-proof MACH architecture for the Hamburg-based K.D. Feddersen Group. The focus was on migrating all websites from Typo3 to Storyblok, which enables flexible and fast content management. In addition, a central design system was introduced to ensure consistent user interfaces across all brands. The highlights of the project included:

• Migration from Typo3 to Storyblok: The switch to Storyblok as a headless CMS offers K.D. Feddersen flexible and platform-independent content management that is faster and more efficient.

• Introduction of a design system: The new design system ensures uniform design standards and facilitates future developments and adjustments.

• Multisite and multibrand setup: The multisite setup enables centralized management of all brand websites, which significantly improves scalability and efficiency.

• Seamless customer experience: As the project progressed, customer portals were seamlessly integrated into the platforms in line with MACH principles.