As one of the leading recycling and waste management companies in Austria, Loacker Recycling wanted its website to be sustainable.
This means taking the right approach at the beginning of the project, not only to give the website a new layout, but also to integrate other brand websites of Loacker Recycling's subsidiaries, which operate in different regions.
8
months
project duration
5
initially launched websites
83
completed stories
Project Kick-Off
A joint kick-off workshop was held to determine the needs and requirements of the project. Above all, user guidance was an important starting point for Loacker in this project. Depending on the location, customers should be able to view the respective opening hours or services. This requires a certain logic in the backend so that the required information can also be displayed on a daily basis.
Conceptual Approach
Based on this conceptual approach, the web design could be worked out, building on the concept phase. With our design tool Figma and close cooperation with the project managers at Loacker, this process was implemented efficiently and effectively. Thanks to the new concept and design, all relevant target groups can now be addressed. This leads to higher user satisfaction, which can be measured thanks to defined KPIs.
Multisite Implementation
WordPress was chosen as the technological basis for the content management system. A multisite approach based on WordPress was chosen for the seven Loacker brand sites. All sites are therefore based on the same technology. This includes the components as well as the existing templates. With just a few settings, another multisite can be made available in the backend. In the frontend, the respective multisite can then be individualized by adapting colors and fonts.
Advantages of the Technology
The advantages of this approach are clearly the reduced development costs per page. The existing set of components can be used for all Loacker Group companies. Newly developed components are immediately available to all sites. In addition, maintenance costs will also be lower in the future thanks to a common repository and a common WordPress backend. The development approach with WordPress as backend and Vue3 in combination with TailwindCSS allowed a comfortable realization of the new website for Loacker Recycling.
SEO Relaunch
The relaunch was accompanied by a domain change. To ensure an optimal ranking even after the change of the main domain, an SEO strategy was developed by our SEO experts. In addition to a redirect map, a keyword analysis was performed to optimize the text on the new website and adapt it to the new pages. This ensured that the site would be directly indexed by Google with the new domain and that the old domain would be redirected.
Our services at a glance
👩🏻💻
Development
Agile product development of the website using Storyblok and Nuxt.js (vue.js)
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Feasability
Technical feasibility study with proof of concept
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SEO Optimization
SEO analysis and optimization to increase performance
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Training
Training and education of the individual departments
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Hosting & Deployment
Frontend hosting and CI/CD pipelines
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Timing
Delivery at a defined point in time
About Loacker Recycling
The origins and headquarters of the Loacker Group are located in Götzis, Vorarlberg, Austria. The company has been dedicated to the collection, sorting and processing of recyclable materials for over 140 years. As a leading player in the European recycling industry, Loacker Recycling is the full-service provider for all waste disposal issues. Today, the Loacker Recycling Group is present in 8 countries with around 45 sites and 1,400 employees and is one of the top players in the European waste management industry.
Check out the new Loacker Recycling website: loacker-recycling.com
Ready to relaunch your website?