Rebranding, Website Development and Digital Sales Support

As the world's leading independent spend management company, headquartered in Austria and the U.S., we have been helping large organizations efficiently and digitally manage these business processes from procurement to payment for 25 years.

Supply chains are long, complex and always unique. Organizing business processes and making them reliable in this environment is an increasingly critical task for the success of many companies and is becoming a differentiating competitive factor for many enterprises.

In this context, the supplier market for digitalization solutions in procurement management has become a highly competitive market. In order to further strengthen the position of the market leader, we professionalized the digital marketing and sales channels for the international company and redesigned the brand image.

Brand Development

Development of a new corporate identity

Jaggaer's strong growth and expansion over the years has resulted in different visual identities for different locations and departments. Our goal was to define the brand more clearly and develop a strong CI.

Digital branding services:

• Comprehensive analysis and research of international markets

• Competition screenings (benchmark & best practice)

• Definition and narrowing of target groups

• Definition of USPs

• CI/CD development as a basis for UI/UX design

• Touchpoint design

• Design of various assets

• Brand guide design

Your website is your best salesperson

Marketing automation with Salesforce Marketing Cloud Account Engagement (formerly Pardot).

The design concept for the website was developed based on the new corporate design. The overall goal was to support Jaggaer's sales activities. The focus was on lead nurturing and conversion optimization in order to support structured sales in different countries and locations and to map this process accurately and efficiently.

To initiate lead generation, a variety of content (such as case studies and white papers) was made available on the website for users to download in exchange for business data. The website forms were integrated with Salesforce Marketing Cloud Account Engagement (formerly Pardot) to provide a structured view of leads for the sales team. This B2B marketing automation software from CRM giant Salesforce allows the data collected on the website to be transferred to the CRM and an automated newsletter to be sent to these leads.

The logic and content of the newsletter automation can be customized by country and department to best support the sales goals of each branch.

Digital Sales Support Services

• Connect your website to Salesforce Marketing Cloud Account Engagement (formerly Pardot)

• Enrich marketing and sales data with advanced profiling such as activity and download tracking

• Simplify back-end maintenance to quickly and easily create or edit website forms within Marketing Cloud Account Engagement (formerly Pardot)

• Mapping of website content to customer journey stages (awareness, consideration, decision) with automated segmentation in Marketing Cloud Account Engagement (formerly Pardot) and mapping to marketing campaigns in Salesforce

• Implemented Marketing Cloud Account Engagement (formerly Pardot) forms in the new CD with GDPR-compliant cookie management

• Implement a custom download tracking process for reporting in Salesforce

• Helped create automated marketing journeys and lead management from marketing and sales

• Creation of a Marketing Cloud Account Engagement (formerly Pardot) newsletter template in the new corporate design Translated with www.DeepL.com/Translator (free version)

Technical implementation of the website

UI/UX design and Wordpress development

The clarity of the content-visual concept of the Jaggaer website is continued in the technical search engine optimization and the associated performance optimization with regard to loading times. The WordPress based CMS was customized for the international editorial team. The defined components and modules from the UI/UX process are available to the employees in the content management system as a modular system. Thanks to these modules, CMS users can flexibly design the page or content structure and customize it for each language or country version.

Web Development Services

• Multilingual in 5 languages (more to come)

• Ongoing agile design development with design testing and extensive real content to best represent your use cases

• Dynamic content based on user location

• Strong backend optimizations for optimal maintenance by editors: media cutting, automated playout of new content

• WordPress CMS as backend technology and vue.js as frontend javascript framework

• Performance & SEO optimization