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Is your store getting low conversion rates? Is your platform not delivering the KPI results you need? Does your corporate website have too high a bounce rate or is the interface causing usability problems?
By having our UX experts analyse your current situation, you can find out if your product needs action and, if so, what action needs to be taken in order to gain valuable insights and requirements. This avoids a costly relaunch that may not be necessary. The methodology challenges the status quo and provides you with a professional, external perspective.
Why and when?
A UX review is a detailed and neutral analysis of your digital product in terms of usability, conversion, visitor and brand experience, information architecture, and so on.
But when is a review necessary, and when is it more appropriate to use other research methods or even think about a relaunch?
A review is recommended whenever you want a cost-effective, as-is assessment of your website, application, technical interface or web platform within a few days. The results can then be used as a basis for strategic decisions. The issues identified and recommendations for action will help you understand why your product is performing poorly in key areas - for example, why users are placing incorrect orders in your shop.
A UX review by experts is also useful for critically examining a concept you are working on. For example, if you have an early version of a screen design or prototype, we can show you where there is potential for improvement.
A UX review is always based on the principle of evidence-based design, i.e. the knowledge and experience of the experts. This means that tests and interviews with users, for example, are the more meaningful form of system evaluation (user-centred design according to ISO 9241-210). In case of complex questions or a completely new approach for your product, it makes more sense to develop a research concept (usability tests, interviews, comprehensive interface analysis, etc.). The UX review is less in-depth than the user research, but provides a good overview and can be used as a kick-off for the elicitation of basic requirements.
Systematic approach
Reviews are conducted by one or more UX designers, depending on your needs. The rule is: more experts = more optimisation potential uncovered. In the jargon, this process is also known as a "cognitive walkthrough" - your product is examined along typical use cases in a process-oriented manner. Optimisation potential is identified.
We work according to the principles of renowned usability authors Don Norman and Jakob Nielsen. Problems are first collected and then classified using heuristic evaluation and Norman's six design principles. The combination of both approaches has been tested by us in several analyses - our evaluation is therefore based on the following aspects:
Visibility (visual form and aesthetics)
Feedback (interaction indicators)
Interaction semantics (comprehensible use of elements)
Constraints (scope and limits of interaction)
Consistency & Standards (use of general behaviours, consistent actions & reactions)
Bugs (technical errors)
Prepared problem area
Tabular recording
Result
This is followed by a prioritisation, which provides you with information about the need for optimisation. Depending on the use case, we prioritise according to heuristic (cosmetic to usability disaster), MoSCoW (Must, Should, Could, Wouldn't) or ICE (Impact, Confidence, Effort) standards. In each case, you will get an overview of where urgent action is needed and which issues are negligible for the time being.
The analysis concludes with an overall recommendation for action. We will be happy to present the results to you or discuss them in a follow-up meeting.
So let's summarise. By commissioning a UX review, you can
Obtain an objective assessment of the user experience of your store, website, concept, web platform or interface.
Identify optimisation potential and better plan strategic product decisions.
Identify where the most urgent action needs to be taken, so you can efficiently turn the right screws.
Derive requirements as a backlog for optimisation work or a relaunch concept.
Save costs by avoiding unnecessary optimisations.
Recognise the potential of your product or concept.
Ready for your UX review?