Jointly identifying and addressing your most important customers is the most important starting point for acquiring new customers. Digital Sales & Account Based Marketing (ABM) is a new method that is changing B2B marketing for good. We help you on this path, anchor this way of thinking in your team and organise the joint sales process more efficiently.
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Connecting Marketing & Sales
We promote co-operation between marketing and sales to ensure successful ABM strategy implementation.
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Identify target accounts
We support you in identifying and selecting the right target accounts. This allows you to allocate resources and budgets to relevant customers.
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Personalise content
We solve your challenges in the personalisation of content and messages. Personalised campaigns tailored to the specific needs of your target accounts enable a successful ABM strategy.
Traditional marketing models are outdated
In digital marketing, you usually work with a funnel. The goal: As many users as possible should enter this funnel, be convinced and emerge as a sales-qualified lead.
Although this method leads to many potential leads with a good cost per lead, the leads are usually less relevant for sales. In our view, this "watering can principle" is outdated. The future of marketing is account-based.
"Flip the Funnel"
In account-based marketing, we think more like in sales. This has several advantages:
Firstly, we create a common basis for discussions and secondly, we agree on common goals.
Because in sales, we think in terms of target customers. And these are usually a maximum of 10 companies with the greatest potential. The quality of a lead takes precedence over quantity.
Kennen Sie diese Situationen?
Then account-based marketing could be something for you!
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You don't know which target customers your sales organisation is working with?
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Does the sales department regularly complain about bad leads?
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Do you never plan campaigns together with your sales team?
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Does your target group consist mainly of anonymous personas?
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Do you treat all potential customers the same in marketing?
We guide you through the world of ABM
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Analysis
Identification and segmentation of your target accounts.
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Content Creation
Creation of personalised content and offers for the target accounts.
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Channel selection
Selection and utilisation of the optimal communication channels for addressing the target accounts.
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Integration
Integration of the ABM strategy into the existing marketing and sales processes.
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Monitoring
Continuously measuring and analysing the ROI and effectiveness of ABM campaigns.
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Optimisation
Continuous adaptation and optimisation of the strategy based on the knowledge gained.