B2B Commerce UX/UI Design

UI/UX design for the needs of B2B Users

Develop intuitive interfaces and fast buyer journeys for your customers amidst complex products, configurations, technical data and sophisticated filters.

We develop state-of-the-art e-commerce solutions for B2B and industry. In the B2B sector, a first-class customer experience is crucial to winning customers and building long-term business relationships. With a good understanding of buyers, sales channels and product ranges, we transform your interface into a customer magnet.

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Customized customer journeys in e-commerce

We know that every B2B company is unique, so we don't offer one-size-fits-all solutions. With our in-depth expertise, we develop customized B2B commerce customer experiences that are perfectly tailored to your individual requirements.

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User experience for services and transaction platforms

Using specific service design for web stores and customer portals, we develop innovative B2B solutions. For example, your customers can easily access all information, configure complex products or map internal approval processes.

Business impact & customer focus

Our expertise in conversion and service optimization enables us to exploit the full potential. Through targeted measures, we increase the conversion rate and ensure a higher number of successful sales or a reduction in internal costs.

Top-class customer experience - simplicity and comprehensibility for your customers

Our experts know that customer experience is the key to success in B2B e-commerce. We design your online store and your services so that your customers enjoy an uncomplicated and intuitive shopping experience. With our years of experience and expertise, we optimize your B2B online store to convert visitors into paying customers.


We sustainably increase your conversion rate through appealing experience design, simple usability and convincing product presentations. Our existing customers are already benefiting from increased ROI and sales growth.

Using service design to create customized platforms for your customers

We develop customer-specific solutions using services design that take your online store to the next level. With clear structures, optimized user experience and efficient workflows, we design platforms that enable your customers to configure complex products and ideally integrate individual B2B challenges such as approval processes, extensive parts lists or mobile QR code landing pages and much more into every customer journey.


Together with our customers, we already manage to make digital services efficient and user-friendly so that your customers can enjoy the best shopping experience.

Maximize customer loyalty - loyalty pays off!

Our B2B commerce solutions focus on long-term customer loyalty. With personalized user profiles and tailor-made offers, we create unique shopping experiences for your customers. We design the entire buyer journey, develop an integrated experience and work together with CRM, marketing automation & co.

Whether it's a targeted purchase, process management or simply browsing through your product range - we rely on outstanding UI/UX design to make your B2B e-commerce a success and your customers make a purchase.

We support you from wireframe to go-live

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Design strategies & systems

We create holistic design strategies that are scaled across multiple touchpoints and take into account both brand and implementation work.

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Customer journey design

We analyze and design holistic customer journeys. We seamlessly integrate B2B commerce platforms into your customer experience.

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UI/UX Design

We develop an intuitive experience for your customers. From seamless navigation to appealing product presentations and intuitive purchase transactions.

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B2B requirements

From configurators and offer management to customer portals and complex product filter logic. We understand the use cases and edge cases in B2B commerce.

Platform know-how

As a partner of various technologies such as Spryker, Salesforce and Storyblok, we understand how to design along the solutions and create a combination of standard and USP.

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Testing & analytics

We use qualitative and quantitative methods to continuously optimize the platforms and work closely with the analytics and development teams.

Discover our B2B commerce cases