Timely communication. Across all digital channels and touchpoints.

In today's crowded and noisy media landscape, organizations are challenged to stand out and earn the trust of their audiences. Traditional corporate communications are no longer enough. Organizations must become trusted authorities and deliver real value.

Companies can meet this challenge by establishing a central communications platform that integrates thought leadership, educational content, and personal branding. This platform serves as a hub for the strategic management and distribution of valuable content:

• Thought leadership: Enables you to be present early in the customer journey, build trust, and inspire prospects.

• Educational content: ensures that customers are supported throughout their decision-making process with relevant and practical content.

• Personal branding content: strengthens the credibility and authenticity of corporate communications.

In today's complex communications landscape, it is critical that organizations communicate consistently and effectively. We act as a general contractor to ensure that your strategic communications and marketing objectives are pursued consistently. We make sure that the pieces fit together seamlessly. Our expertise spans multiple disciplines:

• In-house strategy consultants: We develop customized strategies that align your business objectives with current market needs.

• In-house media management and digital marketing consultants: Our team ensures that your messages reach the right audience at the right time through the right channels.

• In-house creative direction: We manage internal creative processes to ensure your brand messages are visually and conceptually strong.

• External network of creative producers and content creators: Our network of external experts, such as videographers, photographers and copywriters, ensures the production of high-quality content.

An efficient and effective marketing operating model is critical to improving digital communications. In a challenging market environment, a well-designed operating model not only enables the optimal use of resources, but also the targeted implementation of strategies and actions.

By improving efficiency and effectiveness, performance gains are achieved that can be invested in other initiatives. In this way, companies ensure their competitiveness. Our operating model consulting focuses on

• People: We help you build the right team structure and leverage talent to successfully execute your communications strategies.

• Process: Optimized processes are the backbone of your success. We ensure smooth workflows that increase efficiency and foster collaboration.

• Technology: The right technology automates processes and makes communications measurable. We help you select and integrate the best tools for your business.

As B2B experts, we know how to unlock the full potential of LinkedIn for your business. With extensive experience in paid campaigns, account-based marketing, social selling, employee advocacy and community management, we can help you position your brand on LinkedIn and achieve your marketing and communications goals.

Paid Social Campaigns: We develop and manage paid campaigns on LinkedIn that deliver your messages to your target audiences. Through data-driven optimization, we ensure that your campaigns achieve maximum reach and engagement.

Account Based Marketing (ABM): We use ABM strategies to target the right decision-makers and generate high-quality leads. We work with you to develop customized content and campaigns.

Employee Advocacy: We engage your employees on LinkedIn and turn them into powerful brand ambassadors. Our customized employee advocacy programs not only increase your reach, but also your brand's credibility.

Social Selling: We help your sales teams effectively use LinkedIn to build and nurture relationships with prospects. Our training and strategies help you earn the trust of your target audiences through authentic and relevant content.

Lenzing, a leading global producer of sustainable wood-based fibers, plays a key role in the textile industry. With more than 80 years of experience, Lenzing has made significant progress in sustainable production and digital transformation. The communications strategy was realigned to create a comprehensive digital customer experience. Our services included

• Annual and sustainability reports: The digitally redesigned report highlights Lenzing's commitment to sustainability. Content was made available across platforms to ensure a consistent and strong message.

• Social media support: Social media strategy focused on clear, consistent communication across investor relations, corporate communications and sustainability to build trust and interest.

• Website Relaunch: A new design system ensures brand and design consistency across all digital touchpoints and provides the foundation for the relaunch of multiple websites based on Storyblok.

• Management Consulting & Program Management: As part of the transformation, multi-project management was introduced to ensure smooth coordination and control of multiple parallel projects. This service makes it possible to implement complex projects while keeping an eye on all goals and resources.

ALPLA, a leading global provider of packaging solutions, has developed its digital communication strategy over the past few years. With a focus on sustainability and innovation, various initiatives have been launched to consolidate its market leadership and position itself as a thought leader in the plastics industry. Three key aspects of our communication work with ALPLA were

• CEO communication via TikTok by Philipp Lehner: ALPLA took an innovative approach by having CEO Philipp Lehner personally present on TikTok. This initiative allowed the company to reach a younger audience and provide authentic insights, differentiating the company from its competitors.

• Creative thought leadership campaigns around plastics: ALPLA established itself as a plastic thought leader through creative campaigns. These campaigns raised awareness of sustainable packaging solutions, leading to valuable industry discussions.

• Educational content related to plastics and recycling: A focus was on developing educational content that made complex issues related to plastics and recycling understandable. This content informed various audiences about the benefits and challenges of plastics and recycling.

BTV Bank has significantly increased its visibility in recent years through a focused digital communications strategy. A key driver of this transformation is CEO Gerhard Burtscher, who has successfully established his LinkedIn profile as a strong voice. In doing so, he is expressing BTV's strategy of being a bank with spirit and attitude.

Strategy: Together with Burtscher and his team, we developed a LinkedIn strategy and provided enablement support to strengthen BTV's digital presence.

Execution: A key cornerstone of the strategy was to not only show relevant content and intimacy, but also to interact directly with key stakeholders and communicate the bank's values.

Results: Since 2021, Burtscher has built more than 5,000 followers, significantly increasing the bank's strategic reach in the marketplace. This targeted use of LinkedIn supports long-term business goals and strengthens BTV's position as a leading institution.

Today, it is critical to have a partner who is flexible and responsive to your needs and in-house expertise. Our engagement types fit seamlessly into your structure. We customize our services and strive for long-term partnerships to continuously support you on your journey. Our engagement types include

• Inspiration: We work with your team to develop initial approaches that leverage current trends and best practices in digital communications.

• Safari: A multi-day deep dive into a specific topic, providing in-depth insights and actionable recommendations.

• Pilot: We help you pilot new communication strategies or technologies, tailored to your internal capabilities, to test their effectiveness.

• Transformation: For full-scale transformation, we offer programs that leverage your internal capabilities to drive sustainable business performance.

• Retainer: As a long-term partner, we take over the ongoing planning, management, implementation and optimization of your digital communications, allowing you to focus on your core business. We can also provide dedicated teams or structures if you wish.

In the face of economic challenges such as recession, declining number of orders and increasing pressure to go digital, one thing is clear: the party is over. In our OMR Masterclass 2024, our founder Matteo Ender and partner Manuel Kuhn present the B2B Marketing & Sales Playbook - a strategic guide with seven success factors that are crucial for your business success.

From account-based marketing to social selling and digital self-service platforms: Learn from best practices and real-world use cases how to optimize your customer journey and drive sustainable revenue. A must-watch for B2B decision makers and marketing professionals.