With a B2B platform to digital business.

We offer comprehensive B2B commerce services to support your digital transformation. Our expertise ranges from consulting to implementation to deliver customized solutions tailored to your organization's needs. Our services include

• Tech Consulting & Solution Design: We provide technical consulting to help you select and implement the best technologies and strategies for your B2B commerce platform.

• Ecommerce Implementation: We handle the complete implementation of your e-commerce platform to ensure seamless and efficient integration with your existing back-end systems.

• Customer Journey Design: We design the customer or buyer journey to provide an optimal user experience and increase conversion rates.

• CRM & Marketing Automation: Our CRM and marketing automation solutions enable you to create personalized marketing campaigns that increase sales to new and existing customers.

In B2B commerce, a superior user experience is critical to success. Well-designed processes and interfaces influence not only brand perception, but also conversion, as the focus is on ease of purchase, which is the driver for sales and the digital offer. Key aspects include

• Intuitive processes: User-friendly navigation and smooth processes developed through sound service design make it easier for customers to quickly find the information and products they need.

• Consistent design system: Consistent design across all touchpoints ensures a consistent brand experience and builds user trust.

• Easily implement complex use cases: Complex business requirements and procurement can be handled with just a few clicks, improving the user experience.

• Configurators and CPQ (Configure, Price, Quote): Intuitive product configuration wizards allow users to quickly and easily order customized solutions.

B2B commerce presents unique challenges. Tailored solutions are required to handle complex business processes efficiently and effectively. These requirements call for robust systems and strategies. Examples of use cases are

• Document Management: An efficient document management system enables the seamless management and exchange of business documents between different departments and partners.

• Request for Quote (RFQ): Companies can use RFQ functionality to request quotes for large quantities or specialized products.

• Customized pricing: The ability to set individual or bulk prices for customers is critical to creating competitive and customized quotes.

• Rights and Roles: A sophisticated rights and roles management system ensures that different user groups, such as purchasers or managers, only have access to the data and functions that are relevant to them.

Composable Commerce is an innovative approach that enables companies to design their commerce platforms in a flexible way. By integrating individual components - for example, as a microservice or packaged business capability - it is possible to respond quickly to changes and requirements. According to Gartner, this trend is critical to the future of e-commerce. The key benefits of composable commerce are

• Flexibility and adaptability: Businesses can customize their platforms and respond quickly to market changes, reducing the risk of re-platforming.

• Customer centricity: Customized experiences increase customer loyalty and satisfaction by differentiating the platform from the competition.

• Cost and Time Efficiency: Implementing new features requires less effort, resulting in faster time to market and reduced costs.

• Scalability and future-proofing: Platforms can be customized as needed, keeping them future-proof and flexible.

Our tool stack includes a portfolio for B2B commerce. We support your commerce project with consulting, a well thought-out selection and customized solutions. We help you select the right solution. We can also help you with different IT architectures and data integration concepts:

• Best-of-breed for greater flexibility and adaptability: Spryker and Emporix allow for customization and have strong B2B capabilities for a powerful platform that best meets your specific business needs.

• Best-of-Suite for greater efficiency and speed: Pimcore and Salesforce offer integrated solutions that provide all necessary commerce functionality from a single source to reduce complexity. With pre-built solutions, projects can be implemented faster and time to market can be accelerated.

• Integration expertise: Our expertise in integrating PIM, CMS, DAM, and ERP using API or data integration layers such as Lobster, Mulesoft, or SymfonyAPI Platform ensures that all systems work together seamlessly.

Efficient processes are crucial in the IT system landscape, but the requirements are complex and growing. With the help of system integration, different environments - such as ERP, CRM, PIM, payment and many other applications - can be connected and successfully managed.

System Integration Expertise: System integration enables seamless data exchange. For example, orders are automatically processed and inventory levels are synchronized. Our system integration toolbox includes powerful tools like Mulesoft, Lobster, Azure Data Factory and Talend.

API development expertise: Off-the-shelf solutions are often insufficient to meet complex business needs. That is why we develop custom software solutions that are tailored to your exact needs. Our expertise in API development and management allows us to build powerful interfaces using REST or GraphQL, among others. These solutions ensure seamless integration with your systems and data sources.

A successful channel shift to B2B commerce and more digital sales requires an end-to-end approach - from strategy to operations. As a consulting and implementation partner, we are your guide on the road to digital business. We can help you with

• Developing the strategy

• Defining scope and requirements

• Project planning

• System selection

• Experience design

• Technical implementation including data integration

• Realization of the change and sales transformation

Meusburger Georg GmbH & Co KG is a global market leader and manufacturer of standard components for tool and mold making, serving more than 24,000 customers worldwide. In the course of replatforming, the system landscape was redesigned. The goal was to combine the customer account, web shop, website, and configurators into a single frontend. Highlights of the case include

• Seamless customer experience: Integration of customer account, web shop, website and configurators in a single front-end.

• Digital services: Introduction of modern digital services such as complaint management, CAD integration and document management.

• Agile development: Using the agile Scrum methodology with two agile teams and a UX team.

• IT architecture: Implementation of the Spryker platform and integration of Crossbase PIM, Infor LN and Microsoft Dynamics CRM.

• Change Management: Developed a key user structure and phased rollout to drive adoption of the new solution and ensure a smooth transition.

Fluidify, an innovative e-commerce venture by Haberkorn, was developed to drive digitalization in the market for hoses and hose solutions. We supported Haberkorn in the development of this new business model using the Lean Startup approach. The project spanned 30 months and included five phases, from validating the business strategy to handing it over to the internal team. Highlights included:

• MVP validation: Testing market acceptance through a landing page and online marketing campaigns using the lean startup approach.

• Design Sprint: Developed a product prototype using the Google Design Sprint methodology.

• E-Commerce Implementation: Selection and implementation of Spryker

• System Integration: Development of the platform including integration with Haberkorn IT.

• Marketing and Scaling: Developed and implemented a comprehensive online marketing strategy.

• Inhousing and handover: Successful handover of the project after comprehensive support and guidance.

Sportfive, a leading international sports rights marketer, sells VIP hospitality tickets and events to corporate clients, making it a typical B2B commerce case. We worked with them to redesign their official VIP platform to create an advanced e-commerce and digital experience platform (DXP). The implementation was agile and used Pimcore as the core solution. Highlights included:

• Agile development process: Implementation in five sprints for rapid time to market.

• Pimcore integration: Efficient content and product management.

• Customized front end: Advanced technologies for personalized user experience.

• Centralized Administration: Easy platform maintenance through digital asset management.

• Efficient fulfillment: Integration with Mulesoft and Salesforce CRM for fast customer response.

The OMR Masterclass 2023 on B2B E-commerce followed companies at a crucial turning point: increasing customer demands for digital services and platforms require comprehensive digitalization. In addition, a shortage of skilled workers and increasing cost pressure make the automation of sales processes unavoidable. In short, B2B commerce is and will remain one of the "hot topics" in many companies!

Florian Wassel presented 10 use cases - from enterprise marketplaces to customer portals to order management - to show how B2B champions can adapt their complex data models and specialized business models to the digital, agile world. Topics such as service design, operating models, technology and change management were also discussed.