This was the OMR 2025 in Hamburg

OMR is both a must and a lot of fun for us as a digital agency. I'm looking forward to meeting old acquaintances, customers, partners and companions from the industry. And to the top speakers Dirk Nowitzki and Scott Galloway.

Let´s connect after this great event as well and have a coffee online.

To OMR will be bringing you a cutting-edge masterclass for B2B marketing and sales. You can stream the masterclass now on YouTube.

Let´s arrange a meeting and talk about your challenges.

Welcome to Hamburg – the gateway to the digital world. This has been a highlight in the calendar for many years. As a native of Hamburg, I am particularly pleased to welcome you here in the Hanseatic city together with TOWA.

Looking forward to welcoming you in the TOWA office in Hamburg Ottensen event after the OMR week. Let´s connect!

Why am I at OMR? Because it is the benchmark for real digital commerce. This is where hype separates from real trends – and that's what makes OMR so exciting. Between inspiring talks, controversial discussions and in-depth conversations with our partners, there are the best impulses for what really counts.

Relevant actions for B2B companies of today and tomorrow. I am looking forward to catching up via a (virtual) coffee after the OMR.

Hamburg is always worth a trip for a native of Munich because of the contrast – especially when the OMR is calling. For me, the OMR is the platform for digitization in the field of marketing and digital distribution in Europe. Inspiration, technology and entertainment on a festival site. I am looking forward to the latest trends and insights from this year's keynotes and lectures by top international speakers and companies.

This year, TOWA will once again have a number of highlights in store for you. In two of our own masterclasses – TOWA Marketing and Sales Playbook and on the topic of MACH architecture with our partners Storyblok and Akineo – we want to take you on the journey of B2B digitization again. Stay in touch after the OMR - why not have a remote coffee?

The OMR is a must for me every year! I'm especially looking forward to our OMR pre-event and to our two masterclasses. I'm also really excited about Philipp Westermeyer's keynote – it's sure to be a highlight again!

As there is always to little time and too many people to meet, I am looking forward to connect with many after the OMR. Send me a dm on LinkedIn!

Hamburg is my old home – that alone would be reason enough to travel to the OMR. But what's even more exciting is that a wide range of digitalization disciplines come together here: e-commerce, sales, marketing, social media and more. The OMR forces us to think outside the box, to break out of our own bubble and to take away new impulses, trends and ideas.

One topic that is technologically driven but impacts all of these areas – and can be crucial right now – is Composable system architectures. In our master class, we use real-life examples to show how companies can use Composable technologies to sustainably increase their competitiveness.

After our masterclass last year and the many positive responses, I'm especially looking forward to this year´s masterclasses.

To the presentation on the continuation of our marketing and sales playbook and to the top speakers on the other stages. In short, we want to change the way B2B is presented and invite all B2B decision-makers to meet with us. Get in touch and ask us anything, after the OMR as well.

In the Customer Experience Masterclass, I will demonstrate the technical topics and how we solved them together or how we can solve them for you. I will also be available to answer any questions you may have afterwards.

For me, OMR is one of the most exciting events for digital business, marketing and technology. I find the discussions around flexible, modern IT architectures, digital platforms and the role of Product Experience Management (PXM) in modern organisations particularly interesting.

In our masterclass with Storyblok and Akeneo, we will talk about how companies can use composable architecture to optimise their digital strategy and unlock the full potential of their product data. But above all, I'm looking forward to taking away new ideas, sharing experiences and talking to industry colleagues.

I'm looking forward to the OMR because it's where marketing and sales innovations come to life. It's the perfect place for new ideas, real dialogue and practical strategies.

In our masterclass, we show how companies can integrate marketing and sales more closely, use CRM sensibly and build a scalable revenue architecture. Let's develop new perspectives together – I look forward to the exchange!

I'm looking forward to Hamburg with some great B2B digital experience cases up my sleeve.

In the masterclass, I'll be showing you what we've been able to achieve for customers in the last few months – and how that can be used for your B2B challenges around the use of technologies like Pimcore, Storyblok and Scaleflex or the customer journey in general.