Digital Accessibility – Implemented Simply & Efficiently!
Accessible websites are not only relevant for B2C – even in the B2B sector, companies benefit from better usability, higher reach, and a future-proof digital presence. With TOWA, you identify barriers, improve the user experience, and optimize your digital platform for all target groups. Our customized accessibility checks help you combine inclusion and efficiency – for more customers, better conversions, and a strong market position.
10
%
of the population requires digital accessibility
30
%
of the population finds digital accessibility necessary
100
%
of the population benefits from digital accessibility.
💡 Accessibility as a Success Factor for B2B
Accessibility enhances the user experience and supports the long-term success of your business. An accessible digital presence boosts efficiency, strengthens trust with customers, partners, and employees, and simultaneously meets key legal requirements.
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Legal Requirements
Compliance with standards such as the EU Accessibility Act and WCAG 2.1 ensures that you meet legal requirements and that your digital offerings continue to meet these standards in the long term.
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Inclusive User Experience
An accessible design improves usability for everyone, including people with physical or cognitive impairments. This leads to a better user experience, increased customer satisfaction, and fosters long-term customer loyalty.
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Inclusive Company Culture & Improved Teamwork
Accessible websites not only make it easier for external customers to access your services, but also for your employees, especially those with physical or cognitive impairments. This supports an inclusive company culture and increases efficiency, as all team members can equally access the information they need.
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SEO & Performance Advantages
Accessible websites are typically better structured, which positively impacts search engine optimization. A clear structure and good accessibility increase your website's visibility in search engines, leading to greater reach and better conversion rates.
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Competitive Advantage & Brand Strengthening
An inclusive brand positioning not only strengthens your image but also builds trust. It shows that your company takes responsibility and thinks forward. This gives you a clear competitive advantage and strengthens your brand.
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Future-Proofing & Adaptability
Integrating accessibility strengthens the digital foundation of your website. It creates a flexible base to permanently accommodate new technologies and growing user needs.
⏭️ How Our Process Works
01
🔎 Analysis
We start with a comprehensive analysis of your website, evaluating it according to WCAG criteria. Our focus is on the most critical aspects of accessibility to ensure that your content is fully accessible to all users.
02
📄 Report
After the analysis, you receive a detailed report outlining the identified barriers. This report provides a clear overview of the issues found, along with practical recommendations for improving accessibility.
03
🎯 Presentation of Results
In a personalized results session, we review the report together and go through the recommended actions in detail. You’ll have the opportunity to ask questions, and we’ll develop a tailored strategy for implementing the suggested improvements.
Starter Package
Basic Check & Quick Wins
Our Starter Package offers a quick and effective analysis of your website to identify and resolve accessibility barriers.
Review of the homepage and 2 subpages for key accessibility aspects
Analysis of the 10 most common WCAG 2.1 criteria (e.g. color contrasts, link texts, navigation)
2-3 weeks analysis duration
Quick Win Report with actionable recommendations for rapid accessibility improvement
In the end, you will receive valuable insights and specific suggestions to make your website more accessible and inclusive.
Comprehensive Check
Deep Dive Audit
Our Deep Dive Audit goes one step further, offering an in-depth analysis of your website, identifying barriers, and enabling targeted, sustainable optimizations.
Analysis of up to 10 pages for a detailed accessibility assessment
Analysis of the 25 most common WCAG 2.1 criteria (e.g. screen reader tests, ARIA attributes, form checks)
4-6 weeks analysis duration
Detailed audit report with prioritized measures for optimization
In the end, you will receive a comprehensive report with screenshots, prioritized actions, and specific recommendations to strategically and sustainably improve your website's accessibility.
Frequently Asked Questions About Accessibility
Answers to the most important questions that help you understand the significance of accessibility, its implementation on your website, and how to successfully integrate it.
What Does Web Accessibility Mean?
Web accessibility refers to the design of websites and digital content that are accessible to all people – including those with various disabilities, such as vision impairments, hearing loss, or motor disabilities. The goal is to ensure that every user, regardless of their abilities, can easily access digital content and have a positive user experience.
Why Should I Implement Accessibility on My Website?
Accessibility not only enhances the user experience but also protects you from legal risks and promotes inclusion. An accessible website increases user satisfaction and can position your brand as a responsible provider.
What Are WCAG Criteria?
The Web Content Accessibility Guidelines (WCAG) are international standards designed to ensure the accessibility of web content. They cover requirements such as contrast, text alternatives, and keyboard accessibility. WCAG 2.1 is the latest version, which defines detailed criteria for improving accessibility.
Which Pages Are Tested?
As part of the Basic Check, your homepage and two subpages are examined for barriers. In the Deep Dive Audit, we extend the analysis to up to 10 pages and also test additional aspects such as screen reader compatibility and ARIA attributes.
What is the Difference Between the Starter Package and the Deep Dive Audit?
The Starter Package provides an initial analysis and quick improvements (e.g., color contrast and keyboard accessibility), ideal for businesses seeking a quick overview. The Deep Dive Audit is more comprehensive and offers a detailed analysis, including screen reader tests, ARIA attributes, and semantic structure.
How Long Does the Analysis and Implementation Process Take?
The duration depends on the package chosen: The Basic Check typically takes 2–3 weeks, while the Deep Dive Audit may take 4–6 weeks, as it involves a more comprehensive analysis.
What Happens When I Book the Package?
After your booking, you will fill out a contact form. We will then get in touch with you to schedule a kickoff meeting to clarify the focus and define the goals. After that, we will begin the analysis and create a detailed report.
How Can I Ensure Ongoing Accessibility for My Website?
For long-term implementation, we recommend regular audits and training, as well as integrating accessibility into your development processes. We also offer ongoing consulting services to ensure that your website consistently meets the latest standards.
What Legal Requirements Must My Website Meet for Accessibility?
Although the legal requirements for digital accessibility, such as the EU Accessibility Act and WCAG 2.1, primarily apply to B2C websites, it is also advisable for B2B websites to consider accessibility. An accessible design not only strengthens your company’s image but also ensures that your digital content is accessible to all users, regardless of their abilities. Additionally, this helps minimize potential legal risks in the future.
Do I Need to Have Accessibility Regularly Checked?
Yes, since standards and technologies are continuously evolving, it is important to regularly review accessibility to ensure that your website always meets the latest requirements.
Personalized Consulting for Your Accessibility Strategy
Let’s plan the long-term integration of accessibility into your digital processes together. Select a meeting time, and we’ll discuss in a personal conversation how a tailored solution can effectively support your goals.