Today, companies and their customers are generating more data from more sources than ever before. The challenge is to effectively manage this data and generate business value. The difficulty lies in centralizing data from hundreds of sources in a consistent and privacy-compliant manner. When data is not centralized, organizations miss out on real-time, actionable sales and marketing insights and are unable to fully leverage AI and machine learning.
Our Data & AI Advisory Services focus on building a scalable and secure data infrastructure that serves as the foundation for intelligent decision making. From customized cloud platforms to efficient data migration management, the focus is on transforming data into actionable insights while ensuring data security and agility.
Our Data & Analytics consulting services, on the other hand, aim to significantly improve business performance through data-driven strategies. By integrating analytics and AI across the enterprise, we pave the way for the data-driven enterprise, where data drives informed decisions and innovation.
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Data & Analytics Experts
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B2B Customers
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successful data & analytics projects
Become a Data-Driven Enterprise
Becoming a data-driven enterprise requires a holistic approach that goes beyond data integration. Our People, Process, Technology approach ensures that all dimensions of the transformation and the following success factors are addressed
Interdisciplinary teams: Our teams work closely with your team to embed knowledge and skills within your organization and ensure that your people can actively contribute to your success.
Integration and data silo breaking: We break down data silos and integrate processes into a seamless workflow that focuses on key performance indicators and provides visibility into business performance.
Robust, scalable, and AI-enabled tools: Our technical expertise ensures that the tools you use are robust, scalable, and AI-enabled.
Comprehensive Customer Relationship View: Our approach brings together all the elements to create a comprehensive view of the customer relationship-from awareness to lead generation to ordering and account management.
Sustainable business performance: Our expertise drives sustainable business performance and paves the way to a successful data-driven enterprise where people, processes, and technology work together efficiently.
Our Data & Analytics Services
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Data Strategy & Roadmap Development
A comprehensive data strategy aligned with business objectives that lays the foundation for accurate insights and automated decisions.
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Data Architecture & Platform Implementation
Design and implementation of a secure, scalable data architecture that seamlessly stores, processes, and analyzes large volumes of data and breaks down data silos.
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Analytics & Business Intelligence Integration
Simple reporting tools provide valuable insights and drive data-driven decision making across the organization.
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KPI Framework Development
A KPI framework is developed and implemented to continuously monitor and optimize the performance of the customer experience and defined metrics.
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Process Optimization & AI Integration
Develop intuitive and engaging user interfaces that ensure a positive user experience and focus on usability.
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Change Management & Training
Tailored change management programs and training support the cultural shift to a data-driven organization and equip teams with the skills needed to effectively use new data platforms and tools.
Our specialty: MarTech Consulting
In today's digital world, companies win by leveraging the best MarTech stacks, data platforms and digital tools. To gain valuable insights from the flood of data, companies need the right tools and a clear vision.
The Best MarTech Stack: Our partnerships with Salesforce, HubSpot, Google, Braze, Databricks, and Snowflake enable us to build powerful MarTech stacks for you. These stacks seamlessly integrate tracking and web analytics into your digital ecosystems.
Multidisciplinary Consulting Team: Our team of business consultants, IT consultants, sales experts, and digital marketers ensures that business and IT work hand in hand. Together, we lay the foundation for successful data projects in marketing, sales, and e-commerce.
B2B expertise: We understand the complexity of long sales cycles and how to deal with multiple decision makers. Our solutions combine traditional sales processes with digital touchpoints and platforms such as websites, shops, apps, and customer portals.
Our consulting services include implementing data platforms, MarTech stacks and tracking systems, as well as configuring web analytics tools and integrating them with existing platforms.
Case Study: Ceratizit
Ceratizit has successfully migrated from Adobe Analytics to Google Analytics 4, with our support as consultant and implementation partner. This move has enabled Ceratizit to gain greater insight into their online marketing activities, website metrics and app usage. The transition was successfully implemented through a data strategy, customized solution design, and close technical collaboration with internal IT. Highlights included
Data strategy and analytics design: We developed a strategy focused on analyzing online marketing performance, website traffic and app usage. This ensured targeted optimization of digital marketing activities.
Solution Design: Our customized solution design integrated all relevant online and app data sources to provide Ceratizit with detailed insights into user behavior via Google Analytics 4.
Technical implementation with in-house IT: We worked closely with Ceratizit's in-house IT team to implement Google Analytics 4 to ensure seamless collection and analysis of all relevant metrics.
Case Study: GLOBAL Group
GLOBAL GROUP, a private equity backed B2B insurance company experiencing rapid inorganic growth, was faced with the challenge of integrating data from various acquired companies into a central data warehouse and making it available for analysis. Our goal was to centralize data sources, ensure data quality, and build an efficient reporting system. Highlights included
Implementing Azure and Azure Data Factory: Integration of heterogeneous data sources from the acquired companies into a central data warehouse using customized ETL processes to create a unified database.
Historization and hashing: Ensure data consistency and traceability by versioning and comparing records using hashes.
Power BI Reporting: Developed interactive dashboards that enabled finance and operations to make informed decisions based on up-to-date data.
Do you want to make data-based decisions?