After reorienting its brand, EDI solution provider ecosio planned a website relaunch that combines intelligent technology, connected commerce, and growth.
5
months
Project duration
9
Project members
Joint challenge
Together with TOWA, the website was specifically optimized for B2B lead generation so that users can quickly and successfully reach their goals thanks to clear content marketing and an ideal user experience. By integrating Marketing Cloud Account Engagement (formerly Pardot) and Salesforce CRM, potential new customers can be scored and only the most interesting leads can be passed on to sales.
UI- & UX-Design
In order to optimize the user experience of the new website specifically for lead generation, key personas, customer journeys, and the website sitemap were analyzed and defined in detail in a joint UX workshop.
This optimized the new corporate website in terms of usability and user experience and provided the ideal digital interpretation of the modern corporate design. By integrating a wide variety of touchpoints and usability patterns, the number of users and sessions increased by 15% and page views and viewing time by up to 20% within the first MVP phase.
Salesforce & Marketing Cloud Account Engagement (former Pardot)
After analyzing the marketing and sales processes in the existing tool landscape, user stories and customer journeys for the integrated process in Marketing Cloud Account Engagement (formerly Pardot) and Salesforce were defined in a workshop and prioritized for implementation in the MVP.
The user stories were then implemented, tested, and approved in Marketing Cloud Account Engagement (formerly Pardot) and Salesforce in an agile process together with ecosio. The first customer journeys were implemented as Marketing Cloud Account Engagement (formerly Pardot) engagements. Thanks to the focus on scoring and grading leads and prospects, ecosio will be able to independently create engagements in the future and automatically forward interested customers to sales.
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