For the personnel service provider Iventa, we took a close look at job ad sales and asked ourselves the question: How can job ad sales be optimized and automated in a dedicated application?
How can Iventa's customers independently place the right ads at the right price on the right job platforms? And how can Iventa's customer advisory service be relieved at the same time?
18
months
project duration
7
project team members
💫 The solution is called Stella. Users can "reach for the stars" themselves
Iventa's business customers can log in to the job portal to compare relevant platforms in the product catalog, view packages and allocations, and post and manage job ads. When posting a new job, the recommendation service helps to get optimized offers with product combinations that automatically personalize packages and make intelligent recommendations for posting.
In a statistical analysis display, the customer can view the ratings and trends of his job postings on the individual job boards and adjust them accordingly. This provides insight into how to reuse job content, edit it, and efficiently place it in new packages or on other platforms.
Product combinations and the "best offer" for the customer are calculated in real time on the front end, and filtering options are packaged in a sleek, intuitive, and brand-consistent design.
Special Features
🥇
Automated Recommendations
Stella automatically suggests the best product for the customer. This allows simultaneous up-selling and cross-selling, and Iventa can ensure that the user is shown exactly the content that is really relevant to them.
🏰
Harmonized IT Architecture
The connection to Iventa's recruiting and billing systems and the mapping of the corresponding approval hierarchies ensure a smooth process flow.
🔦
Data-Driven Decision Making
The analytics function provides Iventa's clients with insight into the success metrics of their ads and allows them to easily adjust and optimize them based on the visualized data.
Iventa works with 2 internal systems. The data exchange between these systems and the connection to the new platform was a challenge in the beginning.
Especially in the concept phase, when it is not completely clear where the journey is going, it is important to ask what the customer really needs and at the same time to involve as many stakeholders in the company as possible.
The basic idea of the application was clear very quickly, and breaking it down into features and prioritizing capabilities could be done in an agile, iterative process. Once the concept was finalized, the next goal was to create a custom UI to ensure a consistent, engaging user experience.
The Frontend Application
Development of a high performance frontend application based on Next.js and a SSR framework - built on react.js and Typescript.
Quality Assurance
Ensure high quality code by using Typescript and creating automated tests with the react testing library.
Business Improvement
Digitize sales processes with a B2B platform
Stella brings together what belongs together
In just one workshop day, we were able to develop the first prototype with Iventa and immediately start user testing. A few months later, the innovative MVP was ready, whose design significantly simplifies the booking process.
Job seekers, recruiters, managers and job board providers come together on Stella and benefit from the platform's intelligent recommendations and ease of use.
Cornelia Zumtobel
Director Agile Transformation & Delivery
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