Developing a scalable B2B customer platform in one week sounds ambitious, but our proven framework makes it ideal for implementation.
Together with the global player Welser Profile, we set out to develop an ideal customer platform that would map all of the company's different processes and place a strong focus on individual customer needs.
The objective was clearly defined: Within 5 days, a tested prototype was to be developed that would be the first step towards future collaboration between Welser Profile and its customers - fully modular and scalable.
5
Days
Prototype development
3
Project team member
1
Customer platform
The challenge: Connecting all company processes with a focus on individual customer needs.
In order to meet the business and technical requirements of Welser Profile, we analyzed the competition, digital tools, trends and future visions in detail in advance. Based on this analysis, the following key points were identified for the project:
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Customer Centric
Customer centricity through explorative research and generation of customer insights
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Individual features
Digital translation of the company's own process diversity and requirements
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Rapid prototyping
With the help of rapid prototyping, a functioning prototype was developed in a short space of time
The fast track to the goal: Innovation consulting using Google Design Sprint
The "Design Sprint" method is a further development of the well-known Google Ventures Design Thinking process, which enables companies to find innovative solutions to complex challenges.
We brought our team of experts together with all stakeholders in an interdisciplinary team to develop a prototype-based customer portal in just five days. By focusing on the essentials and working closely together as a team, complex problems were solved quickly.
Rapid prototyping to achieve goals quickly
With the help of rapid prototyping, various ideas and visions for digital products can be visualized quickly and easily.
In the design sprint, a functioning clickdummy prototype of the digital customer portal was developed in a short space of time, which ideally reflects all the processes and requirements of the customer and users.
Customer centric through direct user testing in the process
To find out quickly and easily how the various target groups interact with the customer portal, the final prototype was tested on the last day.
User testing has given us valuable insights into operation, wishes and features, which can be implemented directly into the prototype using an agile design process. Getting quick feedback from real people directly in the process is essential for every project to enable a user-centered approach.
Many B2B companies have already recognized the positive effects a customer portal can have for their company and its users.
A customer portal, such as the one for Welser Profile, is generally a web-based platform that enables all customers to access company information and services. It offers customers the opportunity to complete many processes themselves - from ordering and invoicing to contacting customer service. This frees up resources within the company and at the same time simplifies the customer's everyday life.
Do you need a prototype in record time too?
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