With our approach to thought leadership and storytelling, we help you position yourself in your field, tell a compelling company story, and build an engaged following. This is how you establish your company as an industry leader and stay one step ahead of competitors in communication as well.
🎯
Higher trust
With the right formats and on the right platforms, we position your company and brand in your market and increase your visibility.
🤝
Showcased
With our expertise in storytelling and content marketing, we excel at telling compelling stories and presenting knowledge in a relevant way for your target audience.
🔗
Active community
Effective thought leadership increases engagement and interaction with your target audience. This helps in building a community and attracting customers.
Developing thought leadership
Many B2B champions are world market leaders or pioneers in their industry, and they take pride in that. However, what they often fail to do is to convey this pride outwardly and incorporate it into their communication.
Often, they get in their own way and forget to put customers at the center. Because your customers are interested in your topics, solution concepts, and the people behind the innovations.
Distributing the right topics in the right format on the right platform - that is the key to success.
Brands need personalities
Positioning oneself as an expert means showing personality, sometimes even causing a stir, and delivering valuable content that resonates with the target audience. Therefore, thought leadership often goes hand in hand with employee advocacy. When employees or management are guided and encouraged to communicate on channels like LinkedIn, the benefits are evident:
Authentic storytelling with real individuals as senders
Higher engagement on posts and stories
Regular interaction with the target audience
Increased demand through effective community engagement
Making complex topics understandable with educational content
Companies are often successful because they have built special expertise in a niche. This expertise has been translated into USPs for years.
However, companies often forget that their customers do not have the same level of knowledge and need creative formats to communicate their expertise in an entertaining and understandable way.
The mega trend in B2B is therefore: Educational Content. In other words, content that provides knowledge to the recipient and offers added value.
From topic to plan and to format
We live in an attention economy. This means that just because you want to tell your story doesn't mean someone is listening.
After the topic has been developed strategically and based on the brand, it's important to translate it into the right format and create an actionable plan.
It's important to note that each platform, each topic, and each brand should be individually assessed, and the configuration for success is unique to the company."
Proper & pragmatic production for 'Content at Scale
In an always-on world, brands and individuals are forced to constantly produce and publish content. Gone are the days when you had one video shoot per year. Today, you post multiple times a day. This means that new formats and production methods are needed to enable scalable content production.
Whether it's text, photo, or video production, whether it's with AI or as a documentation format, we assist you in selecting the right format and take care of professional yet pragmatic production. We have access to a large network of photographers, videographers, producers, and more.
We help you reach your customers
🔎
Strategy development
We develop a tailor-made thought leadership strategy for your company.
🎯
Storytelling
We help you tell a compelling company story that resonates with your target audience.
👨💻
Community Engagement
We support you in increasing your community interaction and engagement.
🔗
Content creation
We create relevant and engaging content that resonates with your community.
📣
Multi Channel Marketing
Wir nutzen verschiedene digitale Kanäle, um Ihre Inhalte zu verbreiten und Ihr Unternehmen als Branchenführer zu positionieren.
🚀
Performance Marketing
We track and analyze the performance of your campaigns and adjust your strategy as needed.
Manuel Kuhn
Partner
We position your brand