In the complex world of B2B relationships, top decision-makers in marketing and sales need a clear and efficient strategy for evaluating sales activities. We help you to increase the quality and quantity of your leads, implement lead management processes and build sustainable customer relationships.
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Customised approach
Customised consulting approach that adapts to the complexity of your company.
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Focus on results
Working in partnership to maximise the value and ROI of your investment!
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Experience & Know How
Consultancy and technical implementation by a team of 100+ experts.
The right strategy for lead qualification
Develop a clear strategy for identifying, segmenting and prioritising your leads. This guarantees targeted and effective campaigns for better conversions
Analysis of leads, conversions and forms
GAP analysis: definition of ICPs (Ideal Customer Profile) and existing leads
Definition of marketing qualified leads (MQL) and sales qualified leads (SQL)
Definition of scoring and grading frameworks for qualifying leads
Definition of user journeys and touchpoints
Strategy for lead management and the operating model in marketing & sales
More efficiency through automation
Use the latest marketing technologies to automate your process, track leads and accelerate the sales cycle. We build on existing systems or implement new compatible systems based on your IT landscape:
Evaluation of MarTech systems
Implementation of new systems and expansion of existing systems
Implementation of the lead management process
Implementation of scoring and grading
Implementation of user journeys for the automated extension of communication
GDPR-compliant tracking and creation of reports
Gain the attention of your target customers
Create high-quality and relevant content that converts leads into customers and fosters lasting relationships.
Content strategy: definition and creation of messages along the user journey
Content and advertising material creation
Development of sales assets such as: Whitepapers, infographics or educational video content
Transform your operating model
Further develop your operating model in marketing and sales to successfully utilise digital sales channels.
Qualification process: Transform your lead qualification process in the marketing and sales interface
Incentive systems: Consider commission and incentive systems to drive the right channels
Roles & Skills: Work out the skills of the future in marketing and sales and what influence digital sales channels have on the requirements.
Change: Take your organisation with you and create an appetite for the future in order to master the transformation.
Master the marketing automation implementation
Following a successful transformation strategy, the marketing automation solution is implemented. As a Hubspot and Salesforce partner, we support you in the successful implementation.
Solution design and target architecture
Development of an integration concept
Conception of the data model
Implementation of initial journeys and automations
Advice on questions relating to GDPR, opt-in strategies and co.
We accompany you on the way to successful lead management
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B2B lead management strategy
Customised strategies to reach, attract and retain qualified B2B leads.
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Automation of processes
Tools and techniques to optimise your marketing operations and improve customer interaction.
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Target group segmentation
Precise segmentation of your leads to enable targeted and personalised marketing measures.
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Data-driven analysis
Gain in-depth insights and analyses to constantly optimise your strategies.
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Operating Model Consulting
Consultancy on the transformation of processes and structures in marketing and sales towards digital excellence.
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Technical integration
Seamless integration into your existing system for coherent and effective lead management.
Manuel Kuhn
Partner
You want more qualified leads?