Our go-to-market and new business approach supports you in launching new products or entering new markets. We accompany you through the entire process, from conception and strategy development to rollout and successful implementation.
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Go-To-Market Strategy
We assist you in developing a customized go-to-market strategy and help you leverage digital potentials in market launching. From branding and positioning to the lead generation process.
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Collaboration between Sales & Marketing
Wir helfen Ihnen dabei, die geeignetsten Vertriebskanäle & Marketingaktivitäten für Ihren spezifischen Fall zu identifizieren & unterstützen Sie bei der Implementierung der Maßnahmen.
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Creativity & Performance
Successful launches require creativity and execution. We support you from brand building and storyline development to website creation, as well as in sales and marketing campaigns, including success measurement.
Tap into new markets & launch new products
We support you in the successful development of your new business. With tools from strategic planning and growth hacking, we find the path to your customers and the completion of the sale.
Achieve Your Ideal Customer Profile
Based on brand positioning, the development of the ICP (Ideal Customer Profile), and the preparation of the USP (Unique Selling Proposition), our creative team develops communication measures, and the performance team creates campaigns. We tailor the communication mix of search, social, and brand campaigns to your goals and utilize growth hacking techniques.
Leverage technology for scaling
With modern tools from website, marketing, and sales automation, and many other instruments, we make the entry highly efficient thanks to automation. If desired, we integrate the projects into your IT or CRM system.
We accompany you on the journey to new business
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Market & customer analysis
Conducting a detailed analysis of the market and customer needs, utilizing expert calls, desk research, or stakeholder interviews.
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Strategy development
Development of a customized go-to-market strategy, including an implementation roadmap and business case.
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Selection of channels
Identifying and selecting the most suitable sales and marketing channels, particularly in the digital space.
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Marketing & communication
Conception and implementation of the most effective marketing activities on various communication channels. Creative, performance-oriented, or both.
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Product launch
Guidance and management for the successful market launch of new products on selected channels in collaboration with your teams.
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Monitoring
Ongoing analysis and reporting on performance for continuous implementation of improvements and collaborative learning about the new markets.
Florian Wassel
CEO & Managing Partner
Are you ready for new business?
Our experts will talk to you about new potentials.