Awareness and Demand Generation

Unlike B2C, B2B offers are usually not intended for the masses and are very technical and complex. Our aim is to reach the right buying centre in these niche markets with the right messages at the right time in the right channel. This is the only way to create awareness and demand for B2B solutions.

Brand awareness in B2B

Over the years, we have built up extensive expertise, which we use to analyse the most important touchpoints in close cooperation with the client teams, scrutinise target groups and derive the most efficient and effective measures and content in a targeted manner.

Our creation is no less creative - on the contrary: complex solutions require sophisticated communication.

The right mix of push and pull

With awareness and demand generation, a distinction is often made between push and pull communication. With push communication, people who fit into the target segment but do not currently have a need are addressed on high-reach channels.

Pull communication is used to reach potential customers who have been identified as interested users via the right keywords on search engines, for example. We set the right focus for you.

The right media mix and the right channels

We increase awareness and your demand on the right channels.

We take all digital options into account: from TikTok, Snapchat and LinkedIn to display ads, advertorials and Google search ads.

We work with you to develop concepts that combine creativity and performance and give your business a lasting boost.

Integrated into your MarTech & IT infrastructure

B2B campaigns are characterised in particular by multiple stakeholders and long sales cycles. As a result, there is an increased need for technology to manage campaigns.

As a Salesforce and Hubspot partner, we are able to set up your campaigns on the Marketing Cloud, for example, and play them out automatically. Our B2B expertise also enables us to track campaigns end-to-end and prove the sales impact in CRM.

We create demand for your products & services

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Strategy development

We identify and analyse your target group and develop an individual communication strategy.

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Campaign creation

Conception and development of national and international campaigns on various channels. From idea to production.

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Campaign management

Implementation and playout of campaigns on multiple channels. From media planning to bid management.

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Creative Production

We develop relevant and appealing content for the campaigns - from photography to film, animations and texts.

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Copywriting

In addition to captivating headlines, we create target group-specific texts, whether on social media, the landing page or for your campaign.

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Tracking & Analytics

We track and analyse the performance of your campaigns. From CPM & CTR to conversion and CRM.

Attract the attention of your target group!