Tracking and Consent Management are essential aspects of a successful online presence.
They enable EU-compliant, efficient, and comprehensive data collection for e-commerce, cross-domain, and other areas that comply with GDPR and data compliance requirements. We assist you in meeting these requirements, allowing you to improve your website's performance without compromising data security.
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Reliable tracking
Changes to the website structure can impact tracking and lead to inaccurate data. We ensure that your data is accurately captured even when there are structural changes.
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Optimized performance
Lack of insight into website, shop, or marketing performance can hinder the effectiveness of your online activities. We provide clear, high-quality data to help you optimize your performance.
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GDPR-compliant retargeting
Non-functioning retargeting can negatively impact your marketing strategy. We help you implement effective and GDPR-compliant retargeting strategies.
Avoid legal risks
Non-compliance with GDPR and other data protection regulations can result in significant legal risks and financial penalties. By implementing compliant tracking and consent management solutions, you can avoid these risks.
Build trust
Loss of customer trust can have serious implications for your reputation and business results. Through transparent and compliant data management, you can strengthen customer trust and increase their loyalty.
Maximize your ROI
Without accurate data analysis, conversion rates, customer retention, and ROI can be impacted. With high-quality data, you can optimize your strategies and increase the effectiveness of your online activities.
These companies trust in our expertise:
We accompany you on the path to GDPR-compliant tracking
Our work packages are diverse and coordinated.
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Assesment & Audit
Assessment of current tracking methods and identification of improvement potential.
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GDPR-compliant solution
Implementation of GDPR-compliant tracking solutions to ensure data compliance.
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Setting up Consent Management Tools
Setting up Consent Management Tools to control cookie consent and ensure GDPR compliance.
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Retargeting Set Up
Development and implementation of an effective and GDPR-compliant retargeting strategy.
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Workshops
Providing training and support to ensure the correct use of the implemented tracking and consent management solutions.
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Monitoring & Support
Conducting regular reviews and optimizations to ensure that the tracking and consent management solutions remain effective and compliant in the long term.
Your success story could be featured here.
That's why leading B2B Hidden Champions trust in our expertise.
Experience & Know-How
Our comprehensive technical expertise allows us to effectively implement both the integration of tracking tags via the Google/Matomo Tag Manager and the implementation of GDPR-compliant cookies with a range of Consent Management Tools.
Efficient solutions
Our deep understanding and experience in implementing efficient tracking solutions help companies avoid long page loading times and ensure stable functionality even during structural changes to the website.
Customized workshops
We design and conduct customized workshops to train your employees and empower your company to independently develop tracking and consent management capabilities.
40
%
Revenue growth
30
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Revenue growth
1
%
Revenue growth
Master Tracking and Consent Management!