As one of the leading Pimcore Strategic Partners in Germany, Austria and Switzerland, we support industrial and B2B companies in building their digital value creation and capabilities.
As an agency, we work with you to develop customised digital projects - from digital experience platforms (DXP) to complex B2B e-commerce platforms and multi-client PIM systems. With extensive experience in DXP systems, we guide clients through the entire digitalisation process, develop digital strategies and create outstanding B2B/B2C e-commerce applications with integrated PIM/MDM. Discover new digital potential with us and Pimcore and let us drive your digital transformation forward.
120
+
Digital experts
12
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Completed or ongoing DXP projects
20
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Certified Pimcore employees
We are a Pimcore Strategic Partner
Since the beginning of 2023, TOWA has been strengthening its technology portfolio in the field of DXP and e-commerce as a "Strategic Pimcore Partner", complemented by proven partnerships with Spryker, Storyblok, Ibexa and Salesforce.
With five specialised development teams and over 20 certified Pimcore developers, we develop customised solutions that are precisely tailored to our customers' requirements.
Our approach is characterised by extensive technological experience and in-depth industry knowledge. As your digital agency, we provide comprehensive support - from strategic consulting and design to development and integration. We adopt an end-to-end mindset, enabling our interdisciplinary team to ensure an outstanding customer experience and improved business performance.
Pimcore consulting for your business case
To establish Pimcore as the centrepiece of your product information management, we offer comprehensive and individual digital consulting,
We identify digital growth and efficiency opportunities and evaluate your IT landscape with regard to commerce readiness, including feasibility studies.
By gathering and validating requirements, we ensure that both technical and procedural requirements with regard to Pimcore and third-party systems are met.
The aim is always to make your data management more efficient and your operating processes optimised. We emphasise the strategic planning of your B2B online shops and corporate websites based on Pimcore to not only strengthen your digital presence, but also to create a superior customer experience.
Together we organise your data management
With Pimcore as your PIM/MDM system, you can increase the quality and efficiency of your company and product data. The centralised, consistent and high-quality provision of product information enables it to be used across different sales channels.
Our comprehensive service as a Pimcore agency begins with a detailed consultation and planning of your data management. We design data models and interfaces, implement the data structure with data objects, implement workflows and connect external systems, such as ERP systems.
Through our specialised services in data modelling, we create structures that not only simplify the handling of your data, but also optimise its analysis and use.
In addition, we focus on optimising your data management, training your team and servicing and maintaining the PIM platform.
Smooth processes and seamless integration into your IT landscape
By modelling your business processes, we aim to comprehensively optimise and automate your workflows, which not only leads to an increase in efficiency but also lays the foundation for the long-term scalability of your company.
The seamless integration of IT systems is critical to the success of your business. Regardless of whether PIM Core is used as a DXP, PIM or shop system, we develop customised interfaces that ensure Pimcore can be easily integrated into your existing IT landscape.
We integrate Pimcore seamlessly with your existing IT infrastructure (ERP, CRM, etc.) to ensure uninterrupted processes. Thanks to our agency experience, we are very familiar with the IT landscape of industrial and B2B companies and develop software and solution concepts that are specifically tailored to your company's requirements.
Our architecture concepts are designed to be future-proof in order to efficiently implement your digital strategy while leaving room for growth and adaptation to new market requirements.
Agile software development and quality assurance
At TOWA, we focus on the reliable technical implementation, programming and quality assurance of your Pimcore solutions. As a Pimcore partner, our approach therefore combines technical excellence and reliability.
To ensure the highest quality standards, we rely on comprehensive QA workflows and automated testing procedures. These quality assurance processes help to ensure reliable and error-free functionality of your platform. In addition, code reviews and peer reviews ensure optimal code quality and performance.
With the help of Pimcore hosting solutions, we bring your digital business to the cloud (PaaS) and ensure secure, robust and scalable deployment processes.
Thanks to the experience of our team of project managers, software architects and developers, we offer project security and ensure sustainable solutions through continuous optimisation and regular updates.
UX strategy and UI design for your Pimcore solution
Successful DXP and commerce solutions not only depend on the clean integration of processes and IT systems, but also on an intuitive user experience. We develop user interfaces that not only visually support and simplify your business processes, but also play a central role in strengthening user loyalty.
Working together with your teams, we develop designs and features that present your products and brand effectively, helping to ensure that your Pimcore solution meets your users' expectations and leads to conversions.
Our UI-UX specialists are involved throughout the design, approval and quality assurance processes of the project. Our consultants and graphic designers are also trained in Pimcore and are therefore familiar with the platform's possibilities.
This ensures that the technical implementation always meets the market requirements and the needs of the end users.
Our technology partnerships, which we have already implemented in numerous Spryker projects.
About Pimcore: The data and experience management platform
Pimcore integrates data management and customer experience management in a single platform and enables organisations to centrally manage product information, digital assets, customer information and web content.
By combining PIM (Product Information Management), MDM (Master Data Management), DAM (Digital Asset Management), CMS (Content Management System) and e-commerce capabilities into a unified experience platform, Pimcore helps organisations create consistent and personalised user experiences across multiple channels.
With over 110,000 installations, Pimcore is one of the leading DXP platforms worldwide. In both 2021, 2022 and 2023, Pimcore was recognised by Gartner in the "Voice of the Customer" report and was named a "High Performer" by G2 in 2021.
Your advantages with Pimcore
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Rapid innovation
Pimcore promotes rapid innovation and makes it possible to start small and scale at low risk. The platform utilises open source innovations and allows you to benefit from the community to promote rapid implementation with cost reduction.
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Unrivalled flexibility
Pimcore offers high flexibility through extensive, stable APIs that allow flexible integrations. This adaptability shortens the time to market and minimises risks.
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Open source for companies
The open source solution enables access to a large number of modules and components developed by a global community and reduces the risk of excessive dependence on individual providers.
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Impressive data management functions
The Pimcore Platform™ is a unique enterprise software that enables the management of digital data and customer experiences across all channels and devices. The data management components aggregate, manage and distribute any type and amount of data and digital assets for multi-channel publishing and digital commerce initiatives.
This enables you to solve your organisation's data challenges - such as scattered data, data quality management and data syndication - to improve data reliability and ensure faster time to market.
Personalised digital experiences
Provide content for every channel and every device. Pimcore enables marketing-oriented, personalised websites, portals, shops, intranets and extranets.
The platform is fully API-driven and based on headless content and commerce capabilities, managing customer-centric experiences throughout the customer journey for all digital channels as well as digital signage, point-of-sale and print.
All products of the Pimcore Plattform
As a Pimcore Strategic Partner and agency, we offer you all services for all 6 Pimcore products.
01
Product Information Management (PIM)
Manage all your product data in one place. Pimcore provides data modelling, management, quality assurance and workflow management capabilities to increase accuracy and efficiency. Pimcore supports omnichannel publishing and integration with other systems, enabling seamless data distribution across multiple channels.
02
Master Data Management (MDM)
Pimcore provides a central source of truth for all company data. It consolidates data from complex system landscapes and manages all aspects of master data, including hierarchy, structure and validation. Pimcore MDM supports the management of various types of data such as product data, customer data and more, and offers flexible data models.
03
Digital Asset Management (DAM)
Pimcore's DAM is a highly flexible digital asset management platform. By providing a consolidated media database, it optimises the reuse of digital assets and improves both data distribution and content search processes. The platform increases operational efficiency by automating workflows from production to distribution.
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Customer Data Platform (CDP)
The Pimcore CDP enables the storage and management of customer master data by aggregating customer activity from multiple sources and creating a unified customer profile. With features such as profile unification, target group segmentation and marketing automation to personalise content, the platform supports the creation of personalised customer experiences across all channels.
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Digital Experience Platform (DXP /CMS)
The Pimcore Digital Experience Platform (DXP) helps companies to manage personalised and contextual digital experiences across all touchpoints. With a choice between purely API-based headless content delivery, a decoupled web content management approach or a hybrid solution, Pimcore offers a modular DXP/CMS system solution.
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Digital Commerce Framework
The Pimcore eCommerce platform offers a highly personalised, transaction-oriented customer experience with the best scalability. As an open-source framework for eCommerce, it delivers API-driven components for sophisticated B2C and B2B commerce solutions. Pimcore makes it possible to handle complex pricing and product structures and supports projects with growing requirements, customised design and various 3rd party integrations.
FAQs zu Pimcore
Frequently asked questions about Pimcore
What hosting options does Pimcore offer?
Pimcore offers versatile hosting options ranging from on-premises solutions to cloud hosting. Companies can host Pimcore on their own infrastructure to enjoy full control and customisation, or they can choose cloud-based solutions that offer flexibility and scalability. Pimcore also supports the use of leading cloud service providers, allowing organisations to choose the most suitable and efficient hosting solution for them.
What makes Pimcore unique compared to other platforms?
Pimcore differentiates itself through its ability to integrate Product Information Management (PIM), Master Data Management (MDM), Digital Asset Management (DAM), Customer Data Platform (CDP) and eCommerce into a single platform. This comprehensive integration provides a unified view of data, improves efficiency and promotes personalised customer experiences across all channels.
Can Pimcore be integrated with existing IT systems?
Yes, Pimcore was designed for high compatibility and easy integration. It offers extensive API interfaces and standards that enable seamless connection to existing systems such as ERP, CRM or marketing automation tools to optimise data flows and improve operational efficiency.
What about the scalability of Pimcore?
Pimcore is highly scalable and supports companies of all sizes. The platform can be used on both small and very large, distributed system environments, allowing it to grow as your company grows.
How quickly can Pimcore be implemented?
The implementation time depends on the complexity of the project. From our agency and project experience, thanks to the modular structure and flexibility of Pimcore, simple projects can be realised in a few weeks and months, while more extensive implementations can take longer.
Can Pimcore be used for international companies?
Absolutely, Pimcore supports multilingualism and multistore capabilities that make it ideal for international organisations. The platform makes it possible to manage global data and deliver personalised content across different regions and languages.
How secure is Pimcore?
Security is a central aspect of Pimcore. The platform follows modern security standards and practices, including regular updates and patches to ensure the security of data and systems. As an agency partner, we are familiar with the compliance and security standards of German and Austrian B2B companies and can advise you personally.
Which industries benefit most from Pimcore?
Beyond the borders of Germany and Austria, Pimcore can be used across all industries. However, companies from the manufacturing, wholesale, media and publishing sectors particularly benefit from the data management and optimisation that Pimcore offers to create a coherent customer experience.
Karsten Krause-Ablaß
Managing Partner
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