Maximise your marketing performance with the Google Marketing Platform.

The Google Marketing Platform is an indispensable tool for B2B companies to optimise their marketing strategies with precision. We are experts in the implementation and use of the platform and can help you get the most out of Google Analytics and Google Tag Manager.

Google Analytics: we analyse the behaviour of your B2B customers in detail so that you can manage your marketing strategies based on data and maximise your ROI.

Google Tag Manager: enables you to efficiently manage marketing tags so that you can respond flexibly to changing customer needs without having to change your website code.

Server-side tracking: Provides more accurate data and greater control over your tracking infrastructure. This method increases data accuracy and provides valuable insights that are essential for successful B2B marketing strategies.

GDPR compliant tracking and consent management: We ensure your data collection is GDPR compliant and integrate seamless consent management solutions. This ensures that your marketing activities are not only effective, but also compliant.

As a full-service partner for the Google Marketing Platform, we help B2B companies to professionally manage and optimise their campaigns. We offer comprehensive campaign management for Google Ads, developing targeted ad strategies to maximise your lead generation and reach. Our data-driven approach ensures that your advertising investment is efficient and tailored to the complex decision-making processes of B2B marketing.

With our expertise in Google Tag Manager, we can seamlessly implement and manage tracking codes without the need for extensive website code changes. This gives you maximum flexibility and precision when tracking and analysing user interactions.

We also specialise in Google Analytics implementation and optimisation. We can help you track the entire customer journey in detail and make informed, data-driven decisions. You can improve your marketing strategy and increase your business success by gaining in-depth insights into user behaviour.

The Google Marketing Platform helps address the challenges in the B2B space of long sales cycles and multiple touch points, such as a combination of web store, website and field sales. With Google Analytics 4 (GA4), we offer advanced multichannel tracking and attribution models that allow us to accurately measure the influence of each channel on the customer journey. This helps us better understand the effectiveness of each marketing channel and allocate budgets accordingly. Data-driven attribution models, which are based on real data and enable informed decisions about which channels and keywords deliver the best results, are particularly helpful.

By integrating data from multiple sources, we gain a deep understanding of the entire customer journey - even for complex B2B sales cycles that require multiple interactions across multiple channels. The multi-channel funnel reports in Google Marketing Platform show us how different channels work together to drive conversions and help us identify bottlenecks. This allows us to continuously improve the user experience and ensure a consistent customer approach across all touchpoints. We use these insights to optimise your marketing strategy and increase the effectiveness of your efforts.

As experts in the implementation of Google Analytics 4 (GA4), we help B2B companies make the most of this powerful platform. With a deep understanding of the new event-based tracking methods in GA4, we lay the foundations for accurate and predictive analytics. Our expertise ranges from seamless integration with Google Ads to setting up cross-platform tracking to track user interactions across different digital platforms.

We offer more than just technical implementation. By defining relevant KPIs such as lead generation and conversions, we ensure that your marketing and sales strategies are based on solid data. By analysing the data, we can gain valuable insights into the customer journey and continually optimise your marketing efforts.

Our focus is on business value: helping you make data-driven decisions and adapt your marketing strategies flexibly to changing needs. With us, you get a scalable GA4 solution that gives you the edge in B2B marketing.

We are experts at integrating Salesforce and the Google Marketing Platform with Azure. This connection gives us a 360° view of customer data across B2B marketing and sales. This seamless connection gives us a complete view of the customer journey and enables us to make processes more efficient.

By synchronising data, we reduce manual tasks, improve collaboration between marketing and sales, and automate your processes. In this way, we enable data-driven decisions, improve efficiency and provide scalable solutions that can be adapted flexibly. With this approach, we strengthen the digital transformation of your marketing and sales strategies and give you a clear competitive advantage.

As a certified partner of Braze and Snowflake, we offer powerful solutions to leverage your marketing and customer data and maximise customer engagement:

Our integration of Braze and Snowflake provides powerful solutions to leverage your marketing and customer data. Our partnership allows us to leverage extensive synergies and increase your marketing efficiency:

• Centralised data repository: Combine Braze data with Snowflake for a single view of your customers.

• Real-time personalisation: Use real-time data analytics to create highly personalised marketing campaigns.

• Campaign performance analysis: Detailed campaign performance analysis to optimise your marketing strategies.

• Customer segmentation: Accurately segment your audiences based on comprehensive data analysis.

• Customer journey tracking: Track and analyse the entire customer journey for better insight and optimisation.

• Predictive modelling: Use AI and machine learning to predict customer behaviour and optimise campaigns.

• Cross-channel marketing: Integrating and analysing data from different channels for a consistent customer approach.

Our solutions maximise the synergies between Braze and Snowflake to increase your marketing efficiency and build deeper customer relationships.

Snowflake is a cloud-based data platform that provides a fully managed and scalable solution for storing and analysing large volumes of data. Key features include

• Data warehousing capabilities

• Multi-cluster shared data architecture

• Separation of storage and compute

• Concurrent high performance analytics

• Security and compliance features

• Integration with BI tools

• Support for SQL

TOWA works with Snowflake to harness the power of cloud-based analytics and drive holistic digital transformation.

Snowflake's multi-MPP cluster architecture is a true disaggregation of storage and compute. This combines the power of data warehouse solutions with the flexibility of modern big data platforms and the elasticity and almost unlimited scalability of the cloud - at a fraction of the cost of traditional systems.

Billing is based on actual usage and is accurate to the second. In the Gartner Magic Quadrant: Data Management Solutions for Analytics', Snowflake is positioned as a Leader, with a significant lead over all Hadoop-based systems. Snowflake provides an efficient, cost-effective and flexible solution for organisations that need to analyse and process large volumes of data.

Ceratizit has successfully migrated from Adobe Analytics to Google Analytics 4, with our support as consultant and implementation partner. This move has enabled Ceratizit to gain more precise insights into its online marketing, website metrics and app usage. The transition was successfully implemented through a data strategy, bespoke solution design and close technical collaboration with in-house IT. Highlights included

• Data strategy & analytics design: We developed a strategy focused on analysing online marketing performance, website traffic and app usage. This ensured targeted optimisation of digital marketing activities.

• Solution design: Our bespoke solution design integrated all relevant online and app data sources to provide Ceratizit with detailed insights into user behaviour via Google Analytics 4.

• Technical implementation with in-house IT: We worked closely with Ceratizit's in-house IT team to implement Google Analytics 4, ensuring seamless collection and analysis of all relevant metrics.