Customer360. A single view of the customer. In one place. Anytime.

Data-driven companies strive to use data strategically to drive accurate insights, automated decisions, and an enhanced customer experience - the foundation for sustainable growth and competitive advantage. The Customer360 transformation requires the following building blocks

• Data Strategy: The foundation for better business decisions through the targeted use of data - both technically and organizationally.

• Data Platform: Enables the secure storage, processing, and analysis of large volumes of data.

• Analytics & BI: Gain valuable insights and drive data-driven decisions with simple reports.

• KPI Framework: Measures and monitors customer experience and business performance.

• Change Management: Supports the cultural shift to a data-driven organization.

• Training & Enablement: Develops skills for effective use of data platforms and analytics tools.

• Business Performance: Translates data into measurable P&L results.

Digital transformation brings many challenges, especially with the explosion of touchpoints and channels. The lines between marketing and sales are blurring. Companies must transform into digital sales organizations, redefining teams and systems.

In B2B, complex account structures and long sales cycles complicate this transformation. Traditional sales methods must be integrated with digital channels to ensure a consistent customer experience.

With a Customer360 view, you can break down data silos and bring together all relevant customer information. This enables accurate marketing and sales attribution and a seamless omnichannel experience.

Our MarTech services help you implement analytics platforms, marketing automation, and CRM tools to improve your operations and customer experience.

Our CRM and MarTech experts combine business and technology to give companies a 360-degree view of their customers. We help you from strategy to deployment to training. And we do this for every part of the Customer360 view as a combination or transformation program. This includes

• CRM: We can help you with both departmental consulting and system implementation. As a Salesforce and Hubspot partner.

• Marketing Automation: We can help you implement marketing automation systems, including Braze, Hubspot, and Salesforce.

• Business Intelligence: We bring your data together and present it in reports and dashboards. Whether PowerBI or Tableau.

• Cloud Data Platforms: We move your data warehouse to the cloud. With Azure and Snowflake.

• Tracking: We help you analyze customer behavior. With Google Marketing Platform (Google Analytics) and Matomo.

As a Salesforce implementation partner, we support you in customizing your Customer360 view to meet B2B requirements. The Salesforce Customer 360 platform offers an integrated view of your customers by linking all departments and data. This ensures that your sales, marketing and service teams always have the relevant information at their disposal to work efficiently and in a targeted manner.

We create the basis for seamless collaboration between departments. In the area of sales optimization, we provide a comprehensive overview of leads, accounts and opportunities to optimize your sales processes and better manage complex sales cycles. At the same time, we support your marketing teams in targeting campaigns to your customers' needs and allocating budgets efficiently. We also ensure that your service team always has access to relevant customer information so that they can respond quickly and effectively, thereby increasing customer satisfaction.

The Google Marketing Platform is an indispensable tool for optimizing B2B marketing strategies. As experts in its implementation, we can help you get the most out of Google Analytics and Google Tag Manager.

With Google Analytics, we analyze the behavior of your B2B customers to make data-driven decisions and maximize ROI. Google Tag Manager allows you to manage marketing tags efficiently, so you can make adjustments flexibly without having to modify your website code. In addition, server-side tracking ensures even more accurate data and more control over your tracking infrastructure, increasing data accuracy and valuable insights. We guarantee GDPR-compliant tracking and integrate seamless consent management to keep your marketing efforts compliant and effective.

Efficient processes are crucial in the IT system landscape, but the requirements are complex and growing. With the help of system integration, different environments - such as ERP, CRM, PIM, payment and many other applications - can be connected and successfully managed.

System Integration Expertise: System integration enables seamless data exchange. For example, orders are automatically processed and inventory levels are synchronized. Our system integration toolbox includes powerful tools like Mulesoft, Lobster, Azure Data Factory and Talend.

API development expertise: Off-the-shelf solutions are often insufficient to meet complex business needs. That is why we develop custom software solutions that are tailored to your exact needs. Our expertise in API development and management allows us to build powerful interfaces using REST or GraphQL, among others. These solutions ensure seamless integration with your systems and data sources.

Daulto faced significant challenges: an inefficient sales process without CRM support, manual invoice management, and a difficult-to-manage order fulfillment process. To address these issues, Daulto implemented the Salesforce Customer360 platform to seamlessly integrate all of its business processes. Highlights of our joint project include

• Integrated Sales and Marketing CRM: The implementation of the Sales and Marketing Cloud optimizes the entire lead process. The CRM system enabled more efficient sales cycles and improved collaboration between sales and marketing.

• Seamless invoice management: Salesforce integration with invoice management enabled automated invoicing directly from CRM data.

• Streamlined order management: The planned implementation of a Salesforce-based order management system will simplify the entire order process. This includes integration with warehouse management and field service management.

Ceratizit successfully migrated from Adobe Analytics to Google Analytics 4, supported by our consulting and implementation services. This step provides more precise insights into online marketing, website metrics and application usage. The transition was implemented through a data strategy, customized solution design, and close collaboration with internal IT.

Highlights included a data strategy that optimized online marketing performance, website traffic and app usage.

Our solution design integrated all relevant data sources for detailed insights. We worked with the in-house IT team to ensure the successful technical implementation of Google Analytics 4.

In the face of economic challenges such as recession, declining number of orders and increasing pressure to go digital, one thing is clear: the party is over. In our OMR Masterclass 2024, our founder Matteo Ender and partner Manuel Kuhn present the B2B Marketing & Sales Playbook - a strategic guide with seven success factors that are crucial for your business success.

From account-based marketing to social selling and digital self-service platforms: Learn from best practices and real-world use cases how to optimize your customer journey and drive sustainable revenue. A must-watch for B2B decision makers and marketing professionals.