The TOWA OMR Sideevent - B2B Digital Leaders Networking
on May 6th in Schrødingers
Drinks, Food, Music & Networking directly at the OMR.
Only 200 meters from the main entrance of the Hamburg Messe directly under the TV tower: networking and B2B topics on the evening of the first OMR day. Including delicious finger food and drinks, and outside when the weather is nice.
On Tuesday, May 6th from 6:00 p.m. at Schrødingers in Schanzenpark
Further lectures (optional)
The B2B Marketing & Sales Playbook in short (20 min. summary of the OMR Masterclass)
PIM by Akeneo - learn everything about PIM, DAM & MAM in 20 minutes - and what advantages this brings for B2B Commerce & Content
TOWA in a nutshell - what can TOWA do for your B2B business?
The highlights of the OMR Masterclasses:
The B2B Marketing & Sales Playbook
The B2B Marketing & Sales Playbook for SMEs: 5 Success Factors for More Customers – The 2025 Edition
Economic uncertainty, rising cost pressure and complex customer requirements make 2025 a challenging year for medium-sized companies. In our B2B Marketing & Sales Playbook (2025 Edition), we show how marketing and sales can work seamlessly together to acquire more customers and build better relationships.
With practice-oriented strategies such as account-based marketing, effective CRM approaches and a clear roadmap for a modern revenue architecture, we offer valuable best practices from the DACH region. This masterclass doesn't just provide theory, but concrete approaches for your business. Ideal for marketing and sales decision-makers who want to turn challenges into opportunities. A masterclass with:
Matteo Ender, Managing Partner, Co-Founder & Executive Creative Director
Susan Herbrich, Director Growth Consulting
Manuel Kuhn, Partner
Save the date now for Tuesday, May 6, 2025, from 10:30 a.m. to 12:00 p.m. and apply for the master class
Sign up now!
Note: The Masterclasses will be in German
The highlights of the OMR Masterclasses:
The B2B Playbook: Creating a Customer Experience (MACH)
The Composable Customer Experience Playbook 2025
Find out how a Composable CX architecture accelerates your digital transformation and drives innovation, agility and scalability. The Composable approach combines flexible specialized building blocks such as CMS, PIM or DAM instead of rigid monoliths. Practical case studies from B2B and B2C show successful strategies, from greenfield or brownfield approaches to step-by-step transformation – with examples from Storyblok, Scaleflex and Akeneo.
Marketing, sales and technology issues are the focus to master the transformation from legacy systems to an integrated customer experience. Best practices and the integration of AI are also presented.
A masterclass with:
Natascha Karstaedt, Digital Transformation Manager and MACH Enthusiast
Alexander Reimann, Partner DXP Development
Lars Bankert, Director PIM
Matthias Frank, Technical Director
Save the date for Tuesday, May 6, 2025, from 2:45 to 4:15 p.m. and apply for the master class
Sign up now!
Note: The Masterclasses will be in German
OMR & B2B
For several years now, the OMR (Online Marketing Rockstars) in Hamburg has been the place to be for the digital economy in Germany and Europe. This is where the digital community meets – with a focus on B2C, media and technology, but an increasing number of digital decision-makers from the B2B sector are also attending for inspiration and networking.
Inspiring trends and transferability to B2B: Many of the B2C trends presented, such as social media advertising, social selling and data-driven marketing, can be transferred to B2B marketing. For example, specific approaches for LinkedIn marketing and data-based storytelling strategies were presented at the OMR that are relevant for B2B companies.
Networking and exchange: With over 70,000 participants, the OMR offers a platform for connecting with experts from various industries. This promotes the exchange of ideas about current developments and best practices, including in the B2B sector.
Practice-oriented content: The event includes masterclasses and lectures on topics such as digital e-commerce, agile business models and sustainable marketing, which specifically address challenges in the B2B sector. Examples include sessions on optimizing online shops or digital transformation in companies .
Focus on sustainability: Sustainability is an increasing topic in B2B marketing. OMR offers insights into sustainable marketing strategies and practical examples that are relevant to many companies.
The OMR is thus not only a place for entertainment and inspiration, but also a valuable resource for decision-makers in the B2B sector to discover new approaches and expand their network.
At the OMR, we offer two masterclasses specifically designed for the B2B sector and the B2B Digital Leaders Network side event, providing information and meeting places specifically for the B2B community.
Meet the TOWA team at the OMR in Hamburg
Let's talk about B2B and schedule a meeting with us!
Florian Wassel
OMR is both a must and a lot of fun for us as a digital agency. I'm looking forward to meeting old acquaintances, customers, partners and companions from the industry. And to the top speakers Dirk Nowitzki and Scott Galloway.
Hopefully we'll see each other in Hamburg at the TOWA side event - let's make sure we meet in all the hustle and bustle 🚀
Matteo Ender
I'm on my way to Hamburg and will be bringing you a cutting-edge masterclass for B2B marketing and sales. I look forward to your participation – please get in touch and I'll see if I can secure you a place in the masterclass.
After the masterclass, I'm looking forward to a relaxed evening at Schrødingers, next to the OMR, for a gin and tonic. Let's see what's on day 2 of the OMR 😀
Karsten Krause-Ablaß
Welcome to Hamburg – the gateway to the digital world. This has been a highlight in the calendar for many years. As a native of Hamburg, I am particularly pleased to welcome you here in the Hanseatic city together with TOWA.
All customers and partners are also welcome to visit the TOWA office in Hamburg Ottensen during OMR week or to use it for work or as a meeting room - just get in touch with me 📅
See you at the trade fair or at the TOWA event on May 6th in the evening at Schanzenpark.
Klaus Pieper
Why am I at OMR? Because it is the benchmark for real digital commerce. This is where hype separates from real trends – and that's what makes OMR so exciting. Between inspiring talks, controversial discussions and in-depth conversations with our partners, there are the best impulses for what really counts.
Relevant actions for B2B companies of today and tomorrow. I am particularly looking forward to my master class and our TOWA B2B side event – where we not only talk about business, but also enjoy the one or other.
Christian Marsch
Hamburg is always worth a trip for a native of Munich because of the contrast – especially when the OMR is calling. For me, the OMR is the platform for digitization in the field of marketing and digital distribution in Europe. Inspiration, technology and entertainment on a festival site. I am looking forward to the latest trends and insights from this year's keynotes and lectures by top international speakers and companies.
This year, TOWA will once again have a number of highlights in store for you. In two of our own masterclasses – TOWA Marketing and Sales Playbook and on the topic of MACH architecture with our partners Storyblok and Akineo – we want to take you on the journey of B2B digitization again. In addition, we would like to welcome you again to the TOWA Side Event at Schrødingers in Schanzenpark. I look forward to good conversations and the odd tall tale.
Natascha Karstaedt
Hamburg is my old home – that alone would be reason enough to travel to the OMR. But what's even more exciting is that a wide range of digitalization disciplines come together here: e-commerce, sales, marketing, social media and more. The OMR forces us to think outside the box, to break out of our own bubble and to take away new impulses, trends and ideas.
One topic that is technologically driven but impacts all of these areas – and can be crucial right now – is Composable system architectures. In our master class, we use real-life examples to show how companies can use Composable technologies to sustainably increase their competitiveness. Come and see us!
And anyone who knows me is aware that a round of karaoke 🎤 is a must for me. Hamburg offers more than enough opportunities for that.
Manuel Kuhn
After our masterclass last year and the many positive responses, I'm especially looking forward to this year´s masterclasses.
To the presentation on the continuation of our marketing and sales playbook and to the top speakers on the other stages. In short, we want to change the way B2B is presented and invite all B2B decision-makers to meet with us. Get in touch!
Lars Bankert
For me, OMR is one of the most exciting events for digital business, marketing and technology. I find the discussions around flexible, modern IT architectures, digital platforms and the role of Product Experience Management (PXM) in modern organisations particularly interesting.
In our masterclass with Storyblok and Akeneo, we will talk about how companies can use composable architecture to optimise their digital strategy and unlock the full potential of their product data. But above all, I'm looking forward to taking away new ideas, sharing experiences and talking to industry colleagues.
Let's network at OMR - either on site or in advance by message!
Susann Herbrich
I'm looking forward to the OMR because it's where marketing and sales innovations come to life. It's the perfect place for new ideas, real dialogue and practical strategies.
In our masterclass, we show how companies can integrate marketing and sales more closely, use CRM sensibly and build a scalable revenue architecture. Let's develop new perspectives together – I look forward to the exchange!
Alexander Reimann
I'm looking forward to Hamburg with some great B2B digital experience cases up my sleeve.
In the masterclass, I'll be showing you what we've been able to achieve for customers in the last few months – and how that can be used for your B2B challenges around the use of technologies like Pimcore, Storyblok and Scaleflex or the customer journey in general.
The OMR 2025 in Hamburg
The OMR Festival on 6 and 7 May 2025 on the grounds of the Hamburg Messe and with further events around it is one of the largest events in the online marketing and digital industry in Europe: last year, 2024, more than 70,000 people attended the festival in Hamburg. It offers two days full of inspiring lectures, exciting discussions and exclusive networking opportunities.
The comprehensive programm offers huge stages, masterclasses, side events, guided tours, countless exhibitors and live concerts.
The leading minds and numerous companies from the industry will be on hand to discover the latest trends and technologies. In 2025, there will be another digital extravaganza
800+ speakers
1,000 exhibitors
270 masterclasses and 200 guided tours
Find out more about OMR here: https://omr.com/de/events/festival/
TOWA focuses on B2B and that's why we are once again offering topics specifically for the B2B community at OMR in 2025.
In addition to the OMR Festival and Spectacle, you can look forward to two tailor-made masterclasses for B2B marketing and B2B technology and an exclusive B2B networking event.