Patrick Schmidt

Friendly - Cheerful - Frankish

The top 3 of Patrick's favourite 3 letter words all start with SE. So it's no wonder he's been our Senior Digital Marketing Manager since 2019, responsible for SEM and SEO. Incidentally, his title abbreviation SDMM didn't make it into the top 3 four-letter words. It consists of SERP, BEER and... KEYWORD. I have no idea how Patrick manages to get his keyword so high on this list.

There is a saying in ancient China: "If the mountain won't come to the SEO expert, the SEO expert will come to the mountain". Although Patrick does not place the same importance on the proverbs of the Yuan Dynasty as he does those of the Ming Dynasty, he nevertheless set out on the journey in 2012, leaving Nuremberg with his eyes firmly fixed on the Alps. Arriving in the Allgäu region shortly afterwards, he helped to make a large outdoor platform rise above the horizon and be seen by hikers, climbers and outdoor sports enthusiasts.

In his spare time, Patrick has the right hobby for any weather. He plays ice hockey when it's cold and inline hockey when it's not cold enough. When the weather is fine, he heads up to the mountains to explore the fixed rope routes; when the weather is bad, he dims the lights, brews a fresh, aromatic cup of coffee, and as the steam rises soothingly above the coffee cup, Patrick drifts off on his electric guitar to wherever the weather is nicer: Burlington, Melbourne, San Francisco or Palm Dessert. And when all else fails, the only thing that helps is to fly away and land where there is a Phish concert. And if there are several shows in a row, then there are several shows in a row.

Dear Trey Anastasio,

if you're reading this: Patrick's pure listening time to Phish is now 14 years and 10 months. At least. When the time comes in a few weeks and he has 15 years of Phish in his ears, he would be delighted to receive a silver Phish Top Listener badge.