Technology that inspires your customers and drives your business.

Our services cover all aspects of a modern and future-proof customer experience. We master both best-of-breed approaches that combine specialized, best-in-class solutions and best-of-suite approaches that provide integrated systems. Our expertise spans the entire customer experience spectrum, from commerce, marketing and sales to customer service and customer data.

In web development, we create custom solutions that are perfectly tailored to the needs of your customers. Our systems integration ensures that disparate technologies and platforms work together seamlessly to deliver a smooth and consistent customer experience. In systems implementation, we are experts in integrating commerce, marketing, sales and customer service solutions.

Our approach is always focused on getting the most out of your digital platforms - whether it is implementing CRM systems, developing content management systems (CMS), leveraging PIM & DAM, or integrating MarTech solutions. Through our expertise in data engineering and analytics, we create a solid foundation for data-driven decisions that take your customer experience to the next level.

Composability is a forward-thinking approach to IT that enables organizations to build their digital platforms and systems in a flexible, modular way. By integrating individual components, such as microservices or packaged business capabilities, organizations can be agile in responding to changing requirements and market conditions. This approach, which Gartner considers critical to the future of IT architecture and strategy, has numerous benefits.

Composability increases the flexibility and adaptability of IT landscapes by allowing organizations to quickly modify their systems without being tied to monolithic structures or single vendors. It also enables a more customer-centric approach by enabling the development of customized solutions that are tailored to the needs and desires of users. In addition, composability delivers cost and time efficiencies by reducing the effort required to implement new functionality or customize existing modules, thereby accelerating time to market and reducing costs.

Finally, this approach offers high scalability and future-proofing, as systems can be expanded or adapted as needed to keep pace with technological developments.

As a certified partner of the leading providers in the customer experience (CX) ecosystem, we offer our customers a wide range of solutions tailored to their needs. We have at least two best-of-breed vendors in our portfolio for each key component of the customer experience - be it commerce, marketing, sales, customer service, or customer data. This means we can always offer a best-of-breed solution that focuses on specialized functionality, as well as a best-of-suite solution that provides comprehensive, integrated systems.

Our partnerships with renowned vendors such as Salesforce, Spryker, emporix, Snowflake and many others allow us to provide you with the tools and technologies that best fit your strategy and goals. Our people are certified and fully trained to ensure we get the most out of each partnership. This knowledge, combined with our close working relationship with the vendors, enables us to deliver your projects efficiently and successfully, always with the best solutions for your customer experience in mind.

Efficient processes are critical in the IT systems landscape, but the demands are complex and growing. System integration can help you connect and successfully manage disparate environments such as your ERP, CRM, PIM, payment processing, and many other applications.

System integration expertise: This enables seamless data exchange, such as automated order processing and inventory synchronization. Our system integration toolbox includes powerful tools such as Mulesoft, Lobster, Azure Data Factory, Snowflake, and databricks. These solutions improve the customer experience, reduce response times, and optimize your efficiency. Leverage our real-world expertise from numerous successful projects in the B2B SMB space.

API development expertise: Out-of-the-box solutions are often not enough to meet complex business needs. That's why we develop custom software solutions tailored to your needs. Our expertise in API development and management enables us to create powerful interfaces using REST or GraphQL, among others. These solutions, along with data integration solutions, ensure seamless integration of your systems and data sources.

Meusburger Georg GmbH & Co KG is a global market leader and manufacturer of standard components for tool and mold making, serving more than 24,000 customers worldwide. As part of the replatforming project with TOWA, the system landscape was redesigned to create a seamless customer experience.

The goal was to combine the customer account, web shop, website and configurators into a single front end, setting a new standard in B2B commerce. Highlights of the case include

• Seamless customer experience: Integration of customer account, web shop, website and configurators into a single frontend for a unified user experience.

• Digital services: Introduction of modern digital services such as complaint management, CAD integration and document management to improve customer service.

• Agile Development: Utilized the agile Scrum methodology with two agile teams and a UX team to efficiently meet project requirements.

• IT Architecture: Implementation of the Spryker platform and integration of Crossbase PIM, Infor LN and Microsoft Dynamics CRM for a scalable and secure system landscape.

• Change Management: Developed a key user structure and phased rollout to drive adoption of the new solution and ensure a smooth transition.

The well-known eyewear brand Silhouette was faced with the challenge of transforming its business model from a traditional retailer relationship to a direct-to-consumer approach, including e-commerce. In the process, Silhouette had to take a close look at customer journeys and the associated journey management and marketing automation. In order to successfully manage this change, we were engaged as consultants to provide comprehensive support on both a technological and business level. Three highlights of the project

1. Market and customer research: We conducted extensive market and customer research to identify end-customer needs and derive requirements for the new direct-to-consumer approach. This laid the foundation for a focused digital strategy.

2. Vendor selection: Based on the requirements identified and in alignment with the existing IT infrastructure, we helped Silhouette select appropriate vendors to implement marketing automation and other digital solutions.

3. Implementation of marketing automation solution: Our team supported the implementation of the marketing automation solution, including system integration and rollout. This solution enabled Silhouette to efficiently manage its customer journeys and align its marketing processes with its new business objectives.

In our successful project with AutoScout24, we were faced with the challenge of implementing a new Order Management System (OMS) for processing direct purchases in the "Smyle" business unit. AutoScout24 was looking for an experienced consultant to guide them through this complex project. We accepted the assignment and worked with the AutoScout24 team to complete the project. Highlights included

• Platform selection: We worked closely with AutoScout24 to select Salesforce as one of over 10 OMS solutions that would be the perfect platform for their OMS needs, taking into account their existing architecture.

• Process Definition: We worked closely with the AutoScout24 team to analyze, optimize, and redesign their existing order management processes, significantly improving efficiency and customer satisfaction.

• IT integration: We ensured that the new system was seamlessly integrated into the existing IT infrastructure, enabling seamless and powerful use and easily supporting future enhancements.

It is critical to have a partner who can adapt to your needs. Our engagement types fit seamlessly into your structure and provide the support you need. From inspiration to pilots, transformation to outsourcing, we adapt our services and work closely with you to achieve your goals. We strive for long-term partnerships and provide ongoing support along the way. Our engagement types include

• Inspiration: We work with your team to develop initial approaches that take advantage of current trends and best practices in e-commerce.

• Safari: A multi-day deep dive into a specific topic, providing in-depth insights and actionable recommendations.

• Pilot: We help you pilot new communications strategies or technologies to validate their effectiveness.

• Transformation: We design holistic programs that integrate your internal expertise and service providers to support a comprehensive transformation.

• Retainer (Business Process Outsourcing): As your long-term partner, we take over the ongoing planning, control, implementation and optimization of your commerce platform, allowing you to focus on your core business.

• Dedicated Team: Whether onshore, mixed-shore or near-shore, we provide dedicated teams for the duration of your transformation.