TOWA supports and advises ALPLA in all digital areas so that the world market leader can also live up to its top position in terms of communication, sales or recruiting.
With more than 22,000 employees and 177 locations in a total of 45 countries, ALPLA is one of the world's leading packaging manufacturers. This is an enormous challenge not only in terms of communication, but also in sales, recruiting and training, as well as in the brand and service spectrum. As a digital partner/challenger/initiator, we support ALPLA in all digital matters in the form of workshops, strategies, concepts, campaigns, processes, prototypes, reporting, analysis and much more. The result: a multitude of different projects and an infinite number of learnings. Would you like to see some examples?
CEO Communication on TikTok
Philipp Lehner has been CEO of ALPLA since 2021 and is a symbol of a new spirit of optimism in the company. And since the beginning of June, he has also been an influencer on TikTok, offering a completely different perspective on the topic of plastics on the hype channel, participating in discussions and acting as the face of a modern company. Our role: Idea, concept, processes, shooting, post-production, TikTok consulting and quality assurance.
Follower Growth on LinkedIn
LinkedIn is one of the most important channels for ALPLA and therefore in the center of national & international communication for marketing & sales. With a clear goal: building followers for maximum reach. It is therefore all the more pleasing that we were able to support ALPLA in building up the largest number of followers compared to the competition. As of August 2022, it has 138,820 followers and counting!
Purpose Marketing Against the Tide
Unlike in professional circles, plastics are often criticized by the general public. Sometimes justified, but very often unjustified. Too seldom are the facts examined or the situation looked at more closely. With Challenging Plastics, we started an initiative on Instagram to present important facts to a broad user community in a simple and striking way, and to provide some "aha" moments.
Recruiting from the Caribbean to Lake Constance
177 locations in 45 countries mean not only countless languages and cultural differences, but also different channels. This is exactly where we support ALPLA and ensure that potential new employees around the globe receive relevant ALPLA jobs and messages - accompanied by comprehensive reporting and optimization.
Lead Generation for Key Accounts & Sales
No performance without Google. No results without content. No visibility without ads. These are the main areas in which we actively advise ALPLA and continuously refine the content. Be it page optimization & content, classic Google ads or the usability of the standard product catalog.
Data & Performance Driven
Where is traffic coming from? Who is clicking? Who is converting? What is the reach? What about CPM, CPA, ROAS, CTR & Co? A myriad of data streams and numbers, all coming together in a BI dashboard and, more importantly, clustered and displayed in a clear and meaningful way. This requires close coordination between our digital marketing teams and DATA experts.
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Michael Uhlemayr
Creative Director
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