Since 2016, we have been supporting BTV in its digital transformation - both at a strategic level and in technical product development and digital marketing.
The targeted and customer-oriented use of technology is a central strategic field of action and development for financial companies. Our long-standing client - BTV Vier Länder Bank - has assigned particular importance to the "digitalization" field of action as part of its 2030 corporate strategy.
5
Years Project duration
14
Project staff
7
Transformation projects
Development of the digital strategy
As a management consultant, we were able to advise and shape BTV's Strategy 2030 in a 2-year strategy process in the area of digital transformation. This Strategy 2030 set standards within many departments of BTV and pursues the vision of digitizing BTV in many business processes.
As part of this process, TOWA analysed existing business processes, translated them digitally and evaluated their impact on the organization. The result is a digital roadmap that contains the fields of action and transformation projects that will be successively implemented with our involvement.
Building blocks of the digital strategy
The high priority of the strategy is also manifested in the organizational structure of BTV: By appointing a new Digital Board member and establishing the "Digital Units" division, which has the task of creating, managing, securing and passing on value for BTV's customers in the digital space, the bank is committed to the consistent and professional path of digitalization. The competence center of the Digital Units offers us - in the 5 years of cooperation to date - as a contact and know-how carrier, the ideal partner for the successful implementation of transformation projects.
Digital Marketing & Sales Program
As part of Strategy 2030, we developed a program for digital communication and digital sales support. BTV's digital communication strategy includes all touchpoints along the sales funnel with a special focus on search engine optimization and target group-specific content.
At the heart of this is the new BTV website, which specifically addresses the various target groups and services of BTV and serves as a platform for all target pages of digital communication.
Social media communication
In addition to the website, the social media presence was also used as an important information and sales channel for customers in 2021. In addition to the launch on Facebook, the focus was on expanding activities on LinkedIn. As part of the website launch, numerous SEM campaigns were also launched to support sales, as well as a corporate customer campaign on LinkedIn and in the display network. The presence was given an additional boost by the LinkedIn profile of CEO Gerhard Burtscher, which was also launched in 2021.
Corporate Website
As part of the content and sitemap development, the bank's products and services were adapted to the individual needs of customers. In order to collect qualified leads and process them efficiently in lead management, a contact form was developed that forwards the inquiry internally to the responsible person based on interest, target group and location data. From a technical perspective, the website meets all publishing, security, compliance and UX requirements. The setup includes the WordPress content management system in conjunction with the WordPress API and nuxt.js as the front-end framework. The separation of front-end and back-end not only increased security, but also greatly improved the performance of the website in terms of loading times.
Awareness campaigns
To support the relaunch of the BTV website, a digital lighthouse campaign was developed together with the TOWA marketing team and BTV, which was played out on various digital touchpoints. The aim of this awareness campaign was to inform potential customers about BTV's new digital services and create awareness. Through remarketing, this increased awareness also supported lead generation and led to new leads at BTV. Brand awareness was also increased and expanded in the SEA area through a brand campaign. This always-on campaign is continuously optimized and ensures visibility for BTV's services and products.
Our services at a glance
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Content
Content workshops, development and SEO copywriting
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Development
Agile product development of the website using WordPress and Nuxt.js (vue.js)
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Marketing-Kampagnen
Interface development for third-party systemsCampaign conception, art direction, creation and copywriting
🎨
Webdesign
UI/UX development with a focus on lead generation
⚙️
Campaign management
Ad & campaign setup, ongoing management and reporting
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Hosting & Deployments
CI/CD pipelines and hosting support in the banking infrastructure
Guarantee portal: development of a banking application
The conclusion of a bank guarantee is a complex business process that requires the involvement of several roles and people - both on the customer and the bank side. The end-to-end digitalization of this process not only enables BTV to respond to customer needs faster, more error-free and more efficiently, but also to convince potential customers who previously could not be served due to their high demand for bank guarantees.
The "BTV Guarantee Portal" banking application now enables corporate customers to apply for, conclude and manage bank guarantees directly and digitally. Various approval and application processes make it easier for both the customer and BTV's specialist departments to complete applications collaboratively across different departments and roles.
The developed application impresses with an intuitive and clear user interface, high security standards and fast performance.
Our services at a glance
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Concept & Consulting
Process analysis and development (end-to-end)
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Development
Agile product development of the banking application using Laravel and vue.js
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Hosting & Deployments
CI/CD pipelines and hosting support in the banking infrastructure
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3rd Party
Interface development to third-party systems
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Webdesign
UI/UX-Design & Prototyping
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Training
Training and education of the specialist departments
Intranet: application for internal communication
The introduction of the intranet was an important step towards internal communication and digital transformation: as an integral part of the modern workplace (keyword "modern workplace"), information is presented even more simply and clearly. This further improves internal communication and employee engagement.
In the technical solution design, the intranet was built on BTV's newly introduced Confluence. The information relevant to the intranet is made available to the front end via API. The design system developed by TOWA forms the basis for the frontend, which was implemented using the Javascript framework react or next.js.
Our services at a glance
👨💻️
Development
Agile product development of the website using next.js (react.js)
🚀
Hosting & Deployments
CI/CD pipelines and hosting support in the banking infrastructure
🤝
3rd Party
Interface development to third-party systems
🎨
UI/UX Design
Interface development to third-party systems
💪
Training
Training and education of the specialist departments
Design System: digital product design simplified
An important step towards internal communication and digital transformation was the introduction of the intranet: as an integral part of the modern workplace (keyword "modern workplace"), information is presented even more simply and clearly. This further improves internal communication and employee engagement.
In the technical solution design, the intranet was built on BTV's newly introduced Confluence. The information relevant to the intranet is made available to the front end via API. The design system developed by TOWA forms the basis for the frontend, which was implemented using the Javascript framework react or next.js.
Read more about our BTV design system case here.
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Alexander Reimann
Partner
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