Why is SEO optimization important for a relaunch?
A relaunch is an opportunity to redesign your website and optimize it for search engines. With a relaunch, your website is not only visually redesigned, but also technically updated.
But what do you need to consider when creating a search engine optimized website? Keep in mind that a relaunch is not easy. Even if you make your website technically and visually up-to-date, it is still no guarantee that it will be listed higher in the search results.
You must continue to optimize your site and adapt it to the needs of search engines. In terms of technical optimization for search engines, you should consider these three points
Good loading times: Your website should load content quickly.
Mobile optimization: The fastest loading time is useless if your website does not work in mobile view.
Clean links: Make sure all links on your website are intact and do not contain 404 errors (Tip: Google Search Console will help you find and fix errors on your website).
Moreover, the content on your website should be relevant, engaging, and current. Include keywords naturally in the text and maintain headings and meta descriptions.
SEO (Search Engine Optimization) includes all actions taken to get your website ranked higher in search results and seen by more visitors. There are several methods you can use to optimize your website for search engines.
The basics of SEO optimization
How to make your Website Relaunch a success story.
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Keywords
Keywords are terms that users use to search for content. When you use these terms on your website, search engines can more easily find out what's on your page, provided they are unique, relevant, and used throughout the site.
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Loading Times
Page load time is an important factor in search engine optimization. If a page loads too slowly, it will rank lower in the search results than a page with fast loading times. Therefore, you should optimize the loading times before the relaunch to make users and search engines happy.
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Content
Content is key to SEO optimization. It should be informative and help users answer their questions or solve their problems. Relevant and interesting content helps to attract and retain visitors. This ensures that search engines recognize the content as relevant and your site will get a better ranking.
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Links
Make sure that all internal links are working and up-to-date. This not only improves the user experience on the website, but also helps search engine crawlers index and understand the website. This improves your ranking in search results.
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Mobile optimization
With the growth of mobile traffic, it is important to optimize websites for mobile devices. Your website should display flawlessly and be usable on all devices thanks to responsive design. Failure to do so can result in poor rankings and unhappy users.
Our conclusion
SEO optimization is an essential part of the relaunch in order to rank higher in search results. The technical aspects, such as load times and mobile optimization, as well as the content optimization, consisting of keywords and meta descriptions, must be taken into account during the optimization. With the right measures, you can increase the visibility of your website and attract more visitors.
SEO is an ongoing process that does not happen overnight. That's why it's important to continue working on optimization even after the relaunch, in order to achieve the best possible results.
We support you with our Relaunch Package!
Get off to a flying start with TOWA's SEO Relaunch Package:
✅ extensive content curation
✅ the creation of redirection lists
✅ Coordination of technical SEO processes
✅ Setup & basic optimization of SEO software (plugins, extensions, etc.)
✅ Acceptance and quality assurance during & after the relaunch.
We are also happy to advise on individual requirements and wishes.
Do you have any other questions?
🔥 Projects, we are proud of
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